The 2009 Media Innovation Awards gala is less than four weeks away. And for the first time ever, Marketing is offering a hint of what you’ll see that night.
“Today we are announcing a short list of clients and agencies that are this year’s ‘finalists,’ ” said Lauren Richards, MIAs co-chair and CEO of Starcom Mediavest Group. “What you see in this list is the top work entered in the MIAs this year and making it onto this list is an achievement unto itself.
“This was the short list that our panel of esteemed judges discussed, debated and eventually voted on to determine which campaigns would medal.”
All the shortlisted campaigns will be on display at the Awards Gala, Nov. 12 at the Metro Toronto Convention Centre.
“Being able to review the campaigns will be a great learning opportunity for media professionals hoping to take their ideas to the next level,” said Richards.
The MIAs gala is part of the second annual Marketing Week Conference presented by Marketing, Nov. 11 & 12 at the Fairmont Royal York. For more information, visit: http://www.the-cma.org/marketingweek/digital.asp
The Finalists for the 2009 Media Innovation Awards (Client, Product/Service, Agency):
•American Express, Financial Services, Mindshare
•Astral Media, Astral Media, BOS
•Banque Laurentienne du Canada, Mortgages, Bleublancrouge Media
•Bell Canada, 3G Samsung Vice, Cossette Media (Toronto)
•Canadian Tire Corp, Ltd., Canadian Tire Stores, MediaCom
•Cisco Systems, Cisco, Neo@Ogilvy
•City of Montreal, Citizen Retention, Bleublancrouge Media
•Corus Entertainment, AM 640, Saatchi & Saatchi
•Cuffwear Inc., Cufflinks, Cossette Media (Toronto)
•Fédération Québécoise des Sociétés Alzheimer, Fédération Québécoise des Sociétés Alzheimer, Marketel/McCann-Erickson
•Frito-Lay Canada, Doritos, OMD
•Gaz Métro, Natural Gas, Sid Lee/Touche!PHD
•H&M, Clothing, Cossette Media (Toronto)
•Intel Canada, Business Solutions, OMD
•Johnson & Johnson Inc., Cleansing Products, J3
•Johnson & Johnson Inc., Glow magazine (special issue), J3/Rogers Publishing Ltd.
•Kia Canada Inc., Kia Soul, ZenithOptimedia
•Kraft Canada, Cheese Whiz, MediaVest
•Kraft Canada, Tassimo, MediaVest
•Kruger Products Limited, Cashmere, Excelerator Media
•L’Oréal Canada, Garnier Hair Colour, Rogers Publishing Ltd/ZenithOptimedia
•Mazda Canada Inc., 2010 Mazda 3, Doner Canada
•McDonald’s Restaurants of Canada Ltd., Coffee, OMD
•McDonald’s Restaurants of Canada Ltd., Salads, OMD
•Microsoft Canada, Technology, M2 Universal
•Molson-Coors Canada, Molson Canadian, Mediaedge:cia
•Nike Canada, Sparq Training, Cossette Media (Toronto)
•PepsiCo, Pepsi Cola, OMD
•Procter & Gamble, Swiffer, Starcom
•Rogers Communications Inc., U.S. Roaming Travel Pack, OMD
•Rogers Communications Inc., Fido, BOS
•SABMiller, Peroni Nastro Azzurro, PHD Canada
•Scotia iTRADE, Online Broker, Denneboom Media
•Scotiabank, Financial Services, PHD Canada
•Société des alcools du Québec, Festivino, Sid Lee/Touche! PHD
•Suicide Action Montreal, Suicide Prevention Hotline, Sid Lee/Touché! PHD
•Telecommunication Workers Union, Public Awareness Campaign, Hot Tomali Communications Inc.
•Telus, Telus Magnet TSA, Media Experts
•Unilever Canada, Dove Pro-Age, PHD Canada
•Unilever Canada, Becel, PHD Canada
•Unilever Canada, Axe Hair, PHD Canada
•Visa Canada, Visa Business, OMD
•Walt Disney Studios (Canada), Up theatrical release, Starcom
•Zulu Alpha Kilo, Zulu Alpha Kilo, Zulu Alpha Kilo
