You called (many of you called), we listened and now you have 10 extra days to submit your work for the 2010 Marketing Awards.
The final deadline to submit creative is now noon on March 22.
“We understand many agencies have been busy completing their entries for Cannes and the Clios, so we’re giving everyone some extra time,” said Christopher Loudon, Marketing’s executive publisher and editor-in-chief.
The winners will be announced at the Awards Gala, June 9. Cineplex Media has returned as presenting sponsor, and the gala will be at the Varsity Cinemas in Toronto.
Co-chairs Sean Barlow, creative group head at Leo Burnett, and Nicolas Dion, co-creative director at LG2, have nearly finalized their jury and will be announcing the members soon.
For all the details about the awards, how to enter and where to get tickets, visit the Marketing Awards website here.
New to this year’s awards is the “In Memoriam” category.
“First and foremost, the Marketing Awards are about recognizing real work for real clients,” explained Barlow, creative group head at Leo Burnett. “That said, a lot of great work gets killed every year, and it’s a shame that it never gets any recognition. So to honour those ‘fallen ideas,’ we’ve created this special category that will ensure ‘spec’ work stays out of the other categories while still making sure some outstanding work gets the recognition it deserves.”
“We thought the idea of showing creativity in such a raw form would be inspirational for clients and agency folk alike,” added Dion.
Back this year is the Excellence in Brand Creativity award, first introduced in 2009.
“We thought the award was a great idea and we wanted to bring it back to recognize great brand thinking by marketers and agencies, going beyond the sometimes limited parameters of award shows,” said Dion.
“People have to highlight why a particular brand has shown excellence in brand creativity,” said Barlow. “It has to be more than just putting together a few pieces of a campaign. They need to tell us a bit about the context, the various creative efforts in multiple media. In a sense, it’s more than doing good ads, it’s redefining the way a company talks to consumers, re-imagining its entire relationship with them.
“Last year, Red Bull and Sid Lee won for Crashed Ice because they showed they could create a relationship with consumers without the use of traditional channels at all by creating events instead.”
Tickets for the Gala are just $199. For more information and answers to any questions contact Aldo Russo at 416-764-1597 or aldo.russo@marketingmag.rogers.com.
