[ Coke takes torch on tour ]
February 17, 2009 | By Kristin Laird
Coca-Cola’s “Sogo Carry the Flame” Tour is bringing the Vancouver 2010 Olympic Torch to communities across the country to inspire Canadians to become Olympic Torchbearers and live healthier lifestyles.
Designed and manufactured by Bombardier, the Olympic Torch is traveling on the 32-foot “Sogo Carry the Flame” Tour RV, and will visit approximately 50 venues in 25 cities.
The RV is equipped with computers so that people can nominate themselves for the chance to become an Olympic Torchbearer at iCoke.ca or SogoActive.com.
Sogo Active is a national, youth active living program presented by Coca-Cola in collaboration with ParticipACTION.
“The Vancouver 2010 Olympic Torch Relay will touch the soul of the nation,” said Mickael Vinet, Olympic torch relay manager, Coca-Cola Canada, in a release. “And with our ‘Sogo Carry the Flame’ Tour, we hope to use the unique power of the Olympic Games to inspire the nation to sign up to be torchbearers.”
Onsite activities include road hockey in a boarded-in hockey zone, the Sogo Active Interactive Running video game, a “Commitment Wall” where Canadians can share their commitment to “Live Active” or “Live Green,” and a display of Olympic torches from Beijing, Torino, Athens, Salt Lake City, Nagano and Atlanta.


