Looking to extend its brand into the “world of social media,” Canadian clothing retailer Holt Renfrew is searching for trend-savvy ambassadors through its online Contemporary Correspondent Search.

The winners will report on fashion events in Toronto, Vancouver and Montreal for five months.

“Our Contemporary Correspondent Search will generate peer-to-peer dialogue and actively engage our fan base on Facebook,” said Tracy Fellows, vice-president, marketing for Holt Renfrew, in a release. “This is a fantastic opportunity for us to extend the Holt Renfrew brand into the world of social media and connect with our audiences in unexpected ways.”

Until May 28 people can log on to HoltRenfrew.com or Facebook.com/HoltRenfrew to submit a photo or video along with 200 words explaining why they should be a Holt Renfrew correspondent.

The entries will be narrowed down to six finalists (two from each market), by a panel of Holt judges. The finalists will then compete in a series of fashion-inspired challenges, while Facebook fans determine a winner from each city. As of press time, the fan site had just over 2,700 members.

The winning correspondents will photograph and blog about regional fashion events for five months, and will also receive a $1,000 Holt Renfrew wardrobe and a Sony VAIO notebook PC.