Ice caps are melting, pirates are roaming open waters, the economy is in the crapper, and pigs are giving out their colds. But Neil Pasricha doesn't write about any of those things. Pasricha writes about all things awesome.

His blog, 1,000 Awesome Things, is a daily chronicle of the good. Watching your odometer click over a major milestone, the first squeeze from a new tube of toothpaste, and finding the last item in your size at the store. Sure, there's Stuff White People Like, but this is stuff everyone likes.

And like it they do. The Toronto blogger's site has had over three million hits since Pasricha wrote his first post on June 20, 2008. In mid-April this year, when the nominations were announced for the Webby Awards, the buzz went into over-drive. Pasricha was nominated for the Webby for Best Personal or Cultural Blog. He won both the People's Choice and the judge-selected Webby.

But for a recipient of "the Internet's highest honour," Pasricha is a newbie in the blogging business. This time last year, he didn't even know how to work Wordpress. Then on post number 980, something happened. Fark.com put his post about playing on old, dangerous playground equipment on its front page. It emerged on the blogosphere's radar. Soon, Wired ran an article calling the post "a home run."

The site exploded. Now, Pasricha-who has a full-time job in HR-is in it for the long haul. He keeps up with his daily posts, but his target ceases to seem any closer. "I'm not very good at math," Pasricha laughs, claiming it wasn't until a commenter calculated the date that he realized he'd be blogging out awesome until April 20, 2012.

That should give the site time to mature, and him time to monetize. Pasricha recently returned from New York, where he was discussing book deals. But to this day, he hasn't made a cent. For now, it's all about awesome.

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Pasricha's Essentials: Daily Dose of Imagery Toronto photographer posting one beautiful picture each day. wvs.topleftpixel.com Icing Happy, peppy blogger with fun-loving optimistic spirit. www.galadarling.com Best Of Craigslist Funny, strange, and passionate diatribes collected and voted up around the world www.craigslist.org/about/best/all/ Picdit Cool collections of art and pictures picdit.wordpress.com You Get To Choose A man who outsources all his life decisions to the people of the Internet www.yougettochoose.co.uk/index.php?p=1_4_You-get-To-Choose