Steve Mast wants to cure your digital diseases.

In a presentation at the second annual Marketing Week, the vice-president and managing director of Delvinia presented his six most common “deadly digital diseases” that ruin users’ online experiences with companies.

According to Mast, the “diseases” include:

•Ad-Theria, the over use of ads on websites

•Mono-typosis, not listening or responding to your customers

•Widgetitis, the overuse of trendy tech gadgets

•Navigation Deficiency Virus, or confusing site navigation

•Obsessive Content Disorder, caused by information clutter and inundation

•Datapox, asking for customer information in confusing ways.

Each problem leads to lower online sales, visitors and return on digital investment.

The “diseases” were determined using survey data from Asking Canadians, Delvinia’s research division. Participants were asked to grade familiar complaints about websites, producing this top six list.

Most of the problems can be solved, Mast said, by examining business goals and asking how each online investment drives towards that goal.

“One of the reasons for these problems is that there is a bit of a shifting towards social media,” Mast said. The accessibility of applications such as Twitter makes them low hanging fruit for companies looking to connect with Web 2.0 consumers.

“But another reason is that some of these are big, hard problems,” Mast adds.

Mast drew specific attention to the financial realm, where legal requirements often overburden a user’s experience, leading to “Datapox” and “Obsessive Content Disorder.”

Many of these problems are cyclical, however. Just as advertisers struggled to make television work for them in the 1950s, they are now struggling in the online realm, which evolves much faster.

“We’ll be putting up with these issues for a while,” he said.