Yoga-wear retailer Lululemon Athletica is selling special edition clothing that could be far from calming for Olympic organizers.

The Vancouver-based company rolled out its "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition" line at stores across Canada on Monday.

The hooded sweatshirts, toques and T-shirts are being sold just two months before the 2010 Games begin in Vancouver and Whistler, B.C.

Lululemon insists this clothing line is about patriotism, not ambush marketing ahead of the Olympics.

The hoodies, which have the special edition label inside, come in various colours representing Canada, the United States, Germany and Sweden–the four countries Lululemon thinks will represent the most international visitors for the Games. What's more, the Canadian sweaters have gold zippers, while the U.S. ones are silver.

The Vancouver Olympic organizing committee, known as VANOC, said late Monday it will review Lululemon's new clothing line to see if it breaks any rules.

Eric Petersen, Lululemon's head of community relations, said the company isn't breaking any Olympic marketing regulations.

"We followed the letter of the law on what we believe we can do," Petersen said. "We definitely don't like ambush marketing and don't feel this is anything like that."

Petersen said their "Cool Sporting Event" tag line doesn't speak to the 2010 Games specifically. "It's really for our guests to read into it what they want," Petersen said.

Lululemon isn't the only company said to be capitalizing on the Games coming to Canada.

Last month, clothing retailer Roots launched its "Canada Collection," a line of outerwear in association with MasterCard Canada. The collection helps raise funds for the Right to Play sports charity, which has ties to Olympics of the past, but whose logo was barred from athlete uniforms this time around.

Keith McIntyre, president of marketing firm K. Mac & Associates, said the shopping public should expect a lot of Canada-themed products as Games time approaches, but companies should beware.

"If the consumer is led to believe there is some sort of association [with the Games] then VANOC would have some case to go after them, and claim ambush marketing," McIntyre said.

VANOC has exclusive Canadian marketing rights to Olympic brands from Jan. 1, 2005 to Dec. 31, 2012. Only official sponsors are allowed to market products under the brand.

Bill Cooper, VANOC's director of commercial rights management, said rules are in place to protect the investments of its paid sponsors.

Cooper had yet to see Lululemon's new product line and couldn't comment on it specifically, only to say it will be reviewed.

"Just because an advertiser finds a creative ways to avoid direct use of recognizable brand elements doesn't necessarily in and of itself mean that they have avoided building an unauthorized commercial association with the Games," Cooper said.