Mother's Against Drunk Driving (MADD) Canada is encouraging Canadians to help keep drunk drivers off the road through a series of public service announcements from TBWA\Toronto. 

Launched last month, the four 30-second PSAs show so-called impaired driving "experts" sharing their theories on how to beat the system on a talk show called "Stayin' On The Road."

In one spot, Ryan shows audiences how to beat a breathalyzer test by sucking on an oxidized penny. "It's the cheapest solution in the world, it's the cheapest bail in the world," he says.

Obviously impressed, the talk show host says it's like "fighting a copper with a copper."

In another ad, Rob, the "creator" of DriveBackroads.ca explains to audiences how "99.9% of people that don't go through RIDE programs don't get caught by RIDE programs."

Each spot ends with the campaign tag line, "There are a lot of idiots out there. Help us keep them off the road," and reminds viewers to call 911 when they spot a suspected drunk driver.

James Ansley, creative director, TBWA\Toronto, said the effort purposely takes a humorous approach to anti-drinking and driving ads that typically feature crying relatives.

"I feel these spots are like old Monty Python skits, that are funny, yet twisted but most of all impressionable and very memorable," said campaign director, Adam Massey of Holiday Films, in a release.

The myths used in each spot are based on anecdotes and websites dedicated to beating breathalyzers, said Ansley.

"We wanted to reveal these people for exactly who they are–idiots with half-baked ideas," he said.

The effort is part of the organization's Campaign 911, which first launched in 2007 to encourage Canadians to call the emergency service to report suspected impaired drivers.

The campaign is running regionally until the Victoria Day weekend, when it launches nationally, said Ansley. At this point, the spots will also be posted online.