Frito Lay Canada is having "fun" promoting its new multipack and variety pack options with two 30-second national TV spots that launched March 1.

The ads from BBDO Toronto show individuals attempting to have fun in unusually small quarters.

In one commercial that sells the smaller bags, a woman tries to maneuver a bumper car around an elevator while a man inside tries to avoid getting hit.

"It's hard to fit fun into a small space," says the voiceover.

The second spot touts the variety by claiming to offer "fun for the whole family."

Both spots end with music reminiscent of a 1950s game show and canned applause plays in the background.

Sebastian Brandt, director of marketing, Frito Lay Canada, said the multipacks address certain snack occasions (picnics, family outings, hockey practice) that the company hadn't really looked at in the past.

It's not always practical to take a big bag with you, he said, and the new pack option also provides the consumer with a variety of flavours. 

Multipacks have been quite popular for Frito Lay's Quaker brand, he added, especially now that consumers are more concerned with portion control. So the company launched the same packaging for its potato chips.

The campaign was directed by Holiday Films director Scott Corbett and will run over the next few months. OMD handled the media buy.