To help its customers make healthy choices Pizza Hut has launched an "Eat Well" menu that includes items that fall under the Heart and Stroke Foundation's Health Check program.

The menu, which was developed in Canada, now includes pizzas made on multi-grain dough and oven-baked whole-grain pastas. A logo showing a red circle with a white check mark is guiding diners to healthy menu choices.

To participate in the Health Check program, restaurants work with a registered dietitian and an independent lab to ensure the Health Check menu items meet the nutrition criteria, which is based on Canada's Food Guide. Participating companies pay an annual fee to help cover costs of the program.

"We know that most people these days are trying to eat healthier, and Pizza Hut's new Eat Well menu allows them to do that without sacrificing on taste," said David Pullara, senior marketing manager for Pizza Hut in Canada.

The pizza chain, part of Yum Brands Inc. in Canada, has partnered with Janet and Greta Podleski–hosts of the Food Network's Eat, Shrink and Be Merry.

"Janet and Greta are well-known for developing nutritious recipes that don't sacrifice on taste… for us, it's a natural fit," said Pullara.

The Eat Well menu is prominently featured on all of the chain's new menus as well as online at PizzaHut.ca.

The chain will also support the launch with radio advertising and direct mail from Grip, and public relations by Strategic Objectives. ZenithOptimedia will handle the media buy.