The Nova Scotia Federation of Agriculture has launched a new website aimed at raising the profile of local farmers.

The start of the marketing campaign comes a day after the release of a report that shows Nova Scotia farmers are getting 13 cents of every grocery dollar spent in the province, a decline of about 4% over the past decade.

The federation wants to boost that figure, partly with the help of the website MeetYourFarmer.ca.

The federation said the website is aimed at "improving the relationship" between farmers and consumers.

Federation vice-president Beth Densmore said most people have no clue where their food comes from.

So far, the website has seven farmer profiles from the Annapolis Valley and Hants County, as well as videos and stories about the farms.

The three-year study, released Tuesday by the federation and the Ecology Action Centre, found the bulk of the food consumed in the province is imported, on average from about 4,000 kilometres away.

"It has become increasingly clear that the food system in Nova Scotia is in crisis," wrote co-authors Jen Scott and Marla MacLeod.

The authors argue that food prices must become "more real" with production costs that include a fair return to farmers.

"We really need to start thinking about where our food comes from and taking action on it," said MacLeod, a member of the committee's food action committee.

Densmore also said they are trying to work with producers and local retailers to increase the profile and availability of locally grown goods.

"Consumers need to be aware of what we have, what's out there and how far it travels."