That's according to a new survey entitled the Canadian Digital Marketing Pulse, released today at Marketing Week.

Steve Levy, president of Canadian Market Research, Ipsos Reid, presented some of the highlights from the survey of marketing executives.

Asked to what degree marketers are going to adjust their spend over the next 12 months, nearly half (49%) said they will increase their mobile marketing spend, with only 9% increasing print spend, 11% increasing radio, 10% increasing television and 12% increasing out-of-home digital.

Spending on television will decrease over the next two years, according to 42% of respondents, while 38% agreed the recession is putting pressure to shift budgets online.

While Levy said “optimism in mobile is almost contagious, only 12% of marketers use mobile marketing always/often.”

“Mobile may be the next frontier but I’m not sure when that frontier is going to arrive," said Levy, noting there are many infrastructure barriers that need to be overcome.

On the social networking front, 35% of those surveyed agreed they’ve had success using sites such as Facebook as a direct marketing tool, up from 24% a year ago.

And when it comes to corporate blogging, Levy said the practice has grown, but slowly. “Clearly it’s not a medium for all brands,” he said. “Blogging can suck up an enormous amount of time and effort, and some argue it’s tough to measure ROI.”

He also said there is “organizational confusion” around blogging, with many companies not knowing if it should be handled by marketing, PR or public affairs. “It seems no one wants to take responsibility,” he said.

Levy said the best practices in digital media haven't changed much compared to last year's survey. The top five are:

•measuring/monitoring

•listening to customer feedback

•target market/know you audience

•identify objectives and goals

•being user friendly