As Canadians danced in the streets, their living rooms and in bars after Sidney Crosby's overtime goal that gave the men's hockey team the gold medal over the U.S. Sunday night, executives at Canada's Olympic Broadcast Media Consortium were likely doing a dance of their own Monday with news that the game was the most-watched Canadian television broadcast ever.
Aired on nine television networks in eight languages, the game garnered an average audience of 16.6 million viewers, and 80% of Canadians (26.5 million) watched some part of the game.
It's also good news for advertisers who took advantage of the extra three minutes of commercial time during hockey games granted by the IOC midway through the tourney. The storybook hockey finish brought in a full six million more average viewers than the previous high-point, when 10.6 million Canadians watched the U.S. beat Canada in the preliminary round of men's hockey.
Many viewers also stayed on to watch the closing ceremonies following the game, and it now holds the honour of being the second most-watched Canadian broadcast ever, with 14.3 million viewers, and [is it correct to say a further 24.5 million people?] 24.5 million people watching some part of the broadcast.


