<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Magazine</title>
	<atom:link href="http://www.marketingmag.ca/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingmag.ca</link>
	<description></description>
	<lastBuildDate>Fri, 24 May 2013 17:19:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Column: Advertising didn&#8217;t change. You did.</title>
		<link>http://www.marketingmag.ca/uncategorized/column-advertising-didnt-change-you-did-79546?rss=yes</link>
		<comments>http://www.marketingmag.ca/uncategorized/column-advertising-didnt-change-you-did-79546#comments</comments>
		<pubDate>Fri, 24 May 2013 17:19:43 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79546</guid>
		<description><![CDATA[Without differentiation, what sets agencies apart? Trophies! In the most recent poll of U.S.-based CMO Council, only 9% of senior marketers said they believe that large holding company agencies are doing a good job evolving for the digital age. For those of us who didn&#8217;t major in math, that means 91% don&#8217;t. I think that&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/uncategorized/column-advertising-didnt-change-you-did-79546/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Look At This: LG2 team wins Carte Blanche Montreal</title>
		<link>http://www.marketingmag.ca/news/awards/look-at-this-lg2-team-wins-carte-blanche-montreal-79617?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/awards/look-at-this-lg2-team-wins-carte-blanche-montreal-79617#comments</comments>
		<pubDate>Fri, 24 May 2013 15:41:26 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Awards]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79617</guid>
		<description><![CDATA[The Carte Blanche Out-of-Home Contest has announced that LG2&#8216;s Luc Du Sault and Vincent Bernard have won the Montreal portion of its tri-city competition. Judges chose Bernard and Du Sault&#8217;s vertical billboard &#8220;Honda électrique&#8221; as the best submission among the record number of entries in Montreal. The winners were announced at C2-MTL Thursday night. Winners in [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/awards/look-at-this-lg2-team-wins-carte-blanche-montreal-79617/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bill Sweetman wades into domain name morass with Name Ninja</title>
		<link>http://www.marketingmag.ca/news/marketer-news/bill-sweetman-wades-into-domain-name-morass-with-name-ninja-79545?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/bill-sweetman-wades-into-domain-name-morass-with-name-ninja-79545#comments</comments>
		<pubDate>Fri, 24 May 2013 10:41:06 +0000</pubDate>
		<dc:creator>Jeff Fraser</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79545</guid>
		<description><![CDATA[Name Ninja, a Toronto-based startup formed this week by former Tucows and MacLaren MRM exec Bill Sweetman, will join a small number of global consulting boutiques that help businesses with domain-name branding. Sweetman said he saw a business opportunity with the release of almost 2,000 new generic Top-Level Domains (or gTLDs) that are set to [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/bill-sweetman-wades-into-domain-name-morass-with-name-ninja-79545/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jerry Zhang and the wisdom of youth</title>
		<link>http://www.marketingmag.ca/news/marketer-news/jerry-zhang-and-the-wisdom-of-youth-79559?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/jerry-zhang-and-the-wisdom-of-youth-79559#comments</comments>
		<pubDate>Fri, 24 May 2013 10:03:57 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79559</guid>
		<description><![CDATA[Most teens spend time Facebooking and gaming. Jerry Zhang started an ad agency At just 14, Jerry Zhang started his own social media agency, Glowstik. Now, two years later and old enough to drive, Zhang is a CEO presiding over a staff of nine (none older than 23) and a small roster of clients, including [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/jerry-zhang-and-the-wisdom-of-youth-79559/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CBC puts Beetle Roadtrip Sessions into high gear</title>
		<link>http://www.marketingmag.ca/news/marketer-news/cbc-puts-beetle-roadtrip-sessions-into-high-gear-79579?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/cbc-puts-beetle-roadtrip-sessions-into-high-gear-79579#comments</comments>
		<pubDate>Thu, 23 May 2013 19:56:34 +0000</pubDate>
		<dc:creator>Michelle DiPardo</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79579</guid>
		<description><![CDATA[CBC has launched &#8220;CBC Music presents: The Beetle Roadtrip Sessions,&#8221; which will see CBC Radio 3 host Grant Lawrence travel cross-country behind the wheel of a 2013 Volkswagen Beetle Fender Edition, interviewing bands and recording live performances. It’s an effort to promote the new Beetle Fender Edition &#8211; a car Volkswagen designed to mimic the [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/cbc-puts-beetle-roadtrip-sessions-into-high-gear-79579/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch This: Zach Math&#8217;s big gas sequel</title>
		<link>http://www.marketingmag.ca/news/marketer-news/watch-this-zach-maths-big-gas-sequel-79541?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/watch-this-zach-maths-big-gas-sequel-79541#comments</comments>
		<pubDate>Thu, 23 May 2013 17:50:44 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79541</guid>
		<description><![CDATA[Zach Math, the Canadian behind &#8216;Ship My Pants,&#8217; is back with DraftFCB&#8216;s second smart-mouthed spot for Kmart. The U.S. campaign got a lot of notice for its double-take-worthy script that migrated from online video to broadcast TV. This time around, our foul-mouthed family is outside the store filling up the SUV. What do you think [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/marketer-news/watch-this-zach-maths-big-gas-sequel-79541/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Twitter announces TV tie-in ad product</title>
		<link>http://www.marketingmag.ca/news/media-news/twitter-announces-tv-tie-in-ad-product-79518?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/media-news/twitter-announces-tv-tie-in-ad-product-79518#comments</comments>
		<pubDate>Thu, 23 May 2013 16:24:30 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79518</guid>
		<description><![CDATA[TV ties may illuminate Kirstine Stewart&#8217;s new Twitter gig Twitter announced Thursday a new ad product that aims to tie marketers&#8217; TV ad buys to their spend on the social network. The product, TV ad targeting on Twitter, is now in beta testing in the U.S. with Twitter clients running national TV campaigns. Designed for [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/media-news/twitter-announces-tv-tie-in-ad-product-79518/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nielsen launches online measurement product at Facebook Summit</title>
		<link>http://www.marketingmag.ca/news/media-news/nielsen-launches-online-measurement-product-at-facebook-summit-79503?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/media-news/nielsen-launches-online-measurement-product-at-facebook-summit-79503#comments</comments>
		<pubDate>Thu, 23 May 2013 15:43:50 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79503</guid>
		<description><![CDATA[Nielsen launched a new product for measuring online ad campaigns in Canada in partnership with Facebook Canada at the social network&#8217;s Toronto summit on Wednesday. Launched last year in the U.S., Online Campaigns Ratings is part of an ongoing effort by both companies to link marketing dollars spent on social media and online advertising to [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/media-news/nielsen-launches-online-measurement-product-at-facebook-summit-79503/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Portfolio Night: The upside of rejection</title>
		<link>http://www.marketingmag.ca/news/agency-news/portfolio-night-the-upside-of-rejection-79513?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/portfolio-night-the-upside-of-rejection-79513#comments</comments>
		<pubDate>Thu, 23 May 2013 15:36:14 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79513</guid>
		<description><![CDATA[At the entrance to the eleventh Portfolio Night was a banner that said: &#8221;Get Burned. Get Better.&#8221; That’s the ethos behind the annual event, where creative directors offer their best (read: harshest) criticism to local advertising students looking to perfect their portfolios and land junior positions in the business. Held Wednesday at Cosette’s Toronto offices, 41 [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/agency-news/portfolio-night-the-upside-of-rejection-79513/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CBC warns of lawsuit over government efforts to control salary negotiations</title>
		<link>http://www.marketingmag.ca/news/media-news/cbc-warns-of-lawsuit-over-government-efforts-to-control-salary-negotiations-79515?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/media-news/cbc-warns-of-lawsuit-over-government-efforts-to-control-salary-negotiations-79515#comments</comments>
		<pubDate>Thu, 23 May 2013 14:44:48 +0000</pubDate>
		<dc:creator>Canadian Press </dc:creator>
				<category><![CDATA[Media News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=79515</guid>
		<description><![CDATA[The CBC is warning the federal government that its efforts to control salary negotiations at the Crown agency could be at odds with the Broadcasting Act and the Charter of Rights and Freedoms, leading to litigation. Canadian Broadcasting Corp. chief executive Hubert Lacroix sent a letter to the Commons finance committee today, pleading for an [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/media-news/cbc-warns-of-lawsuit-over-government-efforts-to-control-salary-negotiations-79515/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
