10 words to banish from your LinkedIn profile

You may have 'leadership' skills - but so does the rest of Canada

Are you a “creative” marketer? What about a “strategic” thinker? Or maybe you’re “driven,” “passionate” or “dedicated.”

At first glance, all these adjectives are useful. These qualities are what employers are looking for in new hires, but each of these words also carres the weight of over-use, rendering them nearly meaningless – at least according to LinkedIn.

The social network recently released its list of the top 10 overused buzzwords on LinkedIn profiles in Canada. The list serves as a warning: steer clear of these words if you want to stand out in the crowd.

Instead of over-used – and thus hollow – descriptors, LinkedIn recommends users fill their profiles with actual examples of business success. Instead of saying they have leadership skills, LinkedIn says users should show how they’ve been a leader, and provide the results to back up their claims.

Here’s the full list:

1. Leadership
2. Passionate
3. Motivated
4. Creative
5. Strategic
6. Dedicated
6. Extensive experience
8. Driven
9. Successful
10. Organizational

The company also released a slideshow presentation with tips for polishing up a profile and a series of comics by Marketoonist. Take a look.

Screen Shot 2016-01-29 at 10.18.13 AM

Screen Shot 2016-01-29 at 10.18.23 AM

Screen Shot 2016-01-29 at 10.18.28 AM

Screen Shot 2016-01-29 at 10.18.59 AM

Add a comment

You must be to comment.

JobZone News Articles

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

A great time to be in Canada… uh, I mean PR (column)

Forget friendly neighbour! Andrew Simon says PR is where the action is

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

Videology brings Bryan Segal on board

Former Engagement Labs CEO to lead Canadian operations

How ‘Canada’s Best Employers’ make employees into evangelists

Canada Skyline made staffers into superfans for a hiring campaign

On The Move: Changes at Ketchum, GMR Marketing

A weekly update of who's headed where in Canadian marketing and communications