Benoit succeeds Yashinsky as McDonald’s Canada CMO

France's Antoinette Benoit takes over top marketing job at McDonald's Canada

Antoinette Benoit, former vice-president of strategy and insight for McDonald’s Europe, has taken the role of chief marketing officer and senior vice-president of McDonald’s Canada following Joel Yashinsky‘s departure to the fast food giant’s U.S. division.

Antoinette Benoit

Yashinsky was named vice-president of U.S. marketing for McDonald’s in March.

Benoit has been with the QSR since 1997, serving in various roles for McDonald’s France, and since late 2011 as vice-president of strategy ad insight for McDonald’s Europe.

According to her company bio, Benoit was responsible for the “1955 burger” – a classic styled hamburger inspired by 1950s American culture topped with basic ingredients and barbecue sauce. It first launched in Germany in 2010, and has been introduced in 20 European markets since.

Yashinsky had led marketing efforts for McDonald’s Canadian operation since early 2010. He was responsible for the launch of the McCafé brand in 2011. He also oversaw the incredibly successful “Our Food. Your Questions,” campaign in 2012. Developed with Toronto-based agency Tribal DDB, the campaign invited Canadians to ask McDonald’s about its food and marketing with the intent of dispelling misconceptions about the packaging, portrayal, preparation and quality of the company’s food.

The campaign was the key factor in Marketing naming McDonald’s Canada its 2012 marketer of the year.

JobZone News Articles

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

DavidsTea CEO Sylvain Toutant is stepping down

Toutant says decision to leave the company is right from a 'personal standpoint'

Fifth Story announces business development hires

Hires reflect growing demand for content marketing expertise, says senior executive

How to hire, develop and retain a 30 Under 30

I met with five of the 30 honourees. Here's what I learned

30 Under 30 alums become Change Agents

Canadian Business names five former 30s to annual list of industry innovators

MRM//McCann names new president

George Panopoulos tapped to oversee McCann Canada's CRM group in Toronto

On The Move: Changes at Tite Group, iProspect, Camp Jefferson

A weekly update of who's headed where in Canadian marketing and communications

Citizen Relations strengthens senior ranks

Public Relations firm adds to its offices in Toronto and Vancouver