Benoit succeeds Yashinsky as McDonald’s Canada CMO

France's Antoinette Benoit takes over top marketing job at McDonald's Canada

Antoinette Benoit, former vice-president of strategy and insight for McDonald’s Europe, has taken the role of chief marketing officer and senior vice-president of McDonald’s Canada following Joel Yashinsky‘s departure to the fast food giant’s U.S. division.

Antoinette Benoit

Yashinsky was named vice-president of U.S. marketing for McDonald’s in March.

Benoit has been with the QSR since 1997, serving in various roles for McDonald’s France, and since late 2011 as vice-president of strategy ad insight for McDonald’s Europe.

According to her company bio, Benoit was responsible for the “1955 burger” – a classic styled hamburger inspired by 1950s American culture topped with basic ingredients and barbecue sauce. It first launched in Germany in 2010, and has been introduced in 20 European markets since.

Yashinsky had led marketing efforts for McDonald’s Canadian operation since early 2010. He was responsible for the launch of the McCafé brand in 2011. He also oversaw the incredibly successful “Our Food. Your Questions,” campaign in 2012. Developed with Toronto-based agency Tribal DDB, the campaign invited Canadians to ask McDonald’s about its food and marketing with the intent of dispelling misconceptions about the packaging, portrayal, preparation and quality of the company’s food.

The campaign was the key factor in Marketing naming McDonald’s Canada its 2012 marketer of the year.

JobZone News Articles

David Jowett named president of DAC Group, Europe

Former Vision7 leader will spearhead the agency's growth in Europe

On The Move: Changes at Smak, Giants and Gentlemen

A weekly recap of who's headed where in Canadian marketing and communications

LG2 Toronto makes Megan Siegel its first strategy hire

The 30 Under 30 alum will oversee community management, content creation

James Clarke talks digital and his new PepsiCo gig

What's changed in digital, Pepsi's big opportunities, and how he keeps up

Career Boosters: Growth hacking demystified

Can big companies be more nimble in their marketing outlook?

Andrew Zimakas leaving Tangerine

CMO oversaw rebranding of ING Direct

Zulu hiring spree a nod to future goals

In the past six weeks, Zulu hired 14 new employees

On the Move: Changes at Influicity, FCV, Normative

A weekly recap of who's headed where in Canadian marketing and communications

Roshni Wijayasinha joins Thinking Capital

The Top 30 Under 30 alum will serve as the company's new vice-president of marketing