Bristow Global Media hires Adams as head of content

Production veteran Claire Adams has joined Bristow Global Media in a new role in which she will "redefine the way brand activations take place on screen."

Toronto-based content marketing company Bristow Global Media (BGM) has hired Claire Adams, a veteran of live and event production, to the newly created position of head of content.

Claire Adams

Adams launched her career as a member of the senior production team for the Broadway casts of The Lion King and Mamma Mia! and subsequently moved with them to Toronto under the Mirvish Productions banner.

A later move to television saw her build and oversee teams on some of Canada’s leading awards shows, including the Canadian Country Music Awards, the Scotiabank Giller Prize and The Genie Awards.

Adams has held a variety of production roles with the CBC over the past decade, most recently as executive producer, factual entertainment with CBC Television. Her TV production credits include The Hour, Masterchef Canada and a reimagining of YTV’s The Zone.

She has also overseen the development of digital strategies for her properties.

In a release, BGM founder Julie Bristow praised Adams’ “unparalleled experience” as a production executive for live and event programming, and her ability to work with top brands across both broadcast and digital media.

“She has already begun to redefine the way brand activations take place on screen, and I look forward to working with Claire as we shape the future of BGM,” said Bristow.

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