Dale Hooper named top marketer for Rogers

Rogers' new CEO shakes up its executive structure

New CEO launches plan for ‘Rogers 3.0′ with an emphasis on customer service

 

Rogers Communications has appointed Dale Hooper its chief brand officer following the announced departures of John Boynton and Shelagh Stoneham earlier this week. The move is part of a wide-ranging shakeup of its executive suite.

Dale Hooper

Hooper was previously senior vice-president, marketing and insights for the company’s media unit.

This promotion comes as Guy Laurence, Rogers’ new president and CEO, announced the company’s “3.0″ multi-year plan. Hooper will report directly to Laurence. “The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers,” Laurence said in a release.

The newly configured executive team (outlined below), includes a number of interim positions with ties to the company’s marketing and customer relations operations: Mike Adams has been made chief customer officer, while Frank Boulben (formerly the CMO at BlackBerry) is now the chief strategy officer.

Rob Bruce, who has been with Rogers since 2001 and served as its president since 2009, is set to leave the company at the end of 2014. Until that time, his role shifts to president of Rogers’ consumer business unit (as opposed to all of Rogers Communications).

• Consumer Business Unit: Rob Bruce, president
• Enterprise Business Unit: Larry Baldachin*, president
• Media Business Unit: Keith Pelley, president
• Customer Experience: Mike Adams*, chief customer officer
• Brand Management: Dale Hooper, chief brand officer
• Strategy, Wholesale & Development: Frank Boulben*, chief strategy officer
• Corporate Affairs: Phil Lind, EVP regulatory and vice chairman
• Legal: David Miller, chief legal officer and secretary
• Human Resources: Jim Reid, chief human resources officer
• Finance: Tony Staffieri, chief financial officer
• Information Technology: Linda Jojo, chief information officer
• Network: Bob Berner, chief technology officer
* – interim position

In a press release, Laurence said the new structure reflects feedback from the company’s customers and stakeholders. “We’ve neglected our customers, and we’ve let our legacy of growth and innovation slip. The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers.”

Structurally, Rogers telecommunications business has been split into consumer and enterprise units while the media division (which owns Marketing and MarketingMag.ca) remains a single operating unit under its president Keith Pelley.

JobZone News Articles

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Four Toronto shops merge to form Smith

Crush, Axyz, Notch and Lollipop combine staff and design capabilities

On the Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing and communications

Edelman Digital hires seven

New hires reflect PR agency’s focus on more integrated offerings

Career Boosters: How the ‘Internet of Things’ is impacting the industry

Three industry execs on the importance of digital and how it's impacting career development and the industry in general

On the Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing and communications

CBC media innovation czar jumps to YPG family

Jon de la Mothe joins Mediative as VP, platforms and technology

Native ad firm Pressboard establishes Toronto office

Jamie Harju tapped to hire and lead a team of account managers

Colour gets a new CD

Brad Dykema joins Halifax agency