Dale Hooper named top marketer for Rogers

Rogers' new CEO shakes up its executive structure

New CEO launches plan for ‘Rogers 3.0’ with an emphasis on customer service

 

Rogers Communications has appointed Dale Hooper its chief brand officer following the announced departures of John Boynton and Shelagh Stoneham earlier this week. The move is part of a wide-ranging shakeup of its executive suite.

Dale Hooper

Hooper was previously senior vice-president, marketing and insights for the company’s media unit.

This promotion comes as Guy Laurence, Rogers’ new president and CEO, announced the company’s “3.0” multi-year plan. Hooper will report directly to Laurence. “The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers,” Laurence said in a release.

The newly configured executive team (outlined below), includes a number of interim positions with ties to the company’s marketing and customer relations operations: Mike Adams has been made chief customer officer, while Frank Boulben (formerly the CMO at BlackBerry) is now the chief strategy officer.

Rob Bruce, who has been with Rogers since 2001 and served as its president since 2009, is set to leave the company at the end of 2014. Until that time, his role shifts to president of Rogers’ consumer business unit (as opposed to all of Rogers Communications).

• Consumer Business Unit: Rob Bruce, president
• Enterprise Business Unit: Larry Baldachin*, president
• Media Business Unit: Keith Pelley, president
• Customer Experience: Mike Adams*, chief customer officer
• Brand Management: Dale Hooper, chief brand officer
• Strategy, Wholesale & Development: Frank Boulben*, chief strategy officer
• Corporate Affairs: Phil Lind, EVP regulatory and vice chairman
• Legal: David Miller, chief legal officer and secretary
• Human Resources: Jim Reid, chief human resources officer
• Finance: Tony Staffieri, chief financial officer
• Information Technology: Linda Jojo, chief information officer
• Network: Bob Berner, chief technology officer
* – interim position

In a press release, Laurence said the new structure reflects feedback from the company’s customers and stakeholders. “We’ve neglected our customers, and we’ve let our legacy of growth and innovation slip. The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers.”

Structurally, Rogers telecommunications business has been split into consumer and enterprise units while the media division (which owns Marketing and MarketingMag.ca) remains a single operating unit under its president Keith Pelley.

JobZone News Articles

StatsCan reveals laid-off workers’ most likely next move

A study shows that job loss, or even the threat of it, prompts a common reaction

On The Move: Hires at iProspect, Coveo, Belairdirect

A weekly update of who's headed where in marketing and communications

Interbrand adds VP of client services from Edelman

Rob Manne brings background in communications to consulting-style role

Craft Public Relations grows its team by two

Linda Yahya and Julie Pieterse join the Toronto firm following new business wins

Joe Fresh president moves to Holt Renfrew

Mario Grauso will hold the same title at the Toronto-based luxury retailer

NKPR launches scholarship program

Toronto shop sets out to support the next generation of PR professionals

Ian Westworth joins Grey Toronto

Former JWT strategic planning director joins new executive leadership team

What happens when great marketers mentor each other

AMA Toronto program demonstrates the benefits to both parties

Scott Suthren joins Cheil Canada as VP of planning

Agency president Matt Cammaert describes Suthren as 'a rare breed of planner'