Gary Watson joins TrojanOne as ECD

Former Capital C creative boss joins Graham Lee at agency in flux

Toronto experiential and activation agency TrojanOne has hired former Capital C creative leader Gary Watson as its first executive creative director.

Gary Watson

Gary Watson

When Captial C announced in June that it was to become a part of KBS+, it also announced that Watson, its chief creative officer, was leaving the agency.

At that time, TrojanOne was looking for a new creative leader to oversee day-to-day work for clients such as Mattel, Coca-Cola and BMO.

“When I saw that Gary was on the market, I made a few phone calls to former colleagues who sung his praises,” said agency president Mark Harrison.

In March, the company officially named Graham Lee, formerly a partner at Grip Ltd, its chief creative officer. “We’re doing a bit of reinvention,” Harrison told Marketing. “What Graham has brought is proof of what true creative can do.”

Harrison stands by his agency’s creative output to date, but concedes it has sometimes amounted to “gimmicks with pretty pictures against them.”

“I don’t think we’ve won our fair share of RFPs because we’re not a great first date,” Harrison said. “We’re one hell of a wife or husband, but on a first date we can come across as kinda boring,” he said.

Watson will report to Harrison, who remains quite involved in day-to-day client work. His first day overseeing the approximately 12 full-time creative staff was Monday.

JobZone News Articles

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

Transcend3 hires co-creative director

Lisa McCoy brings design expertise to Toronto agency

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Blue Ant hires Laura Pearce to focus on consumer outreach

Former AOL exec now VP of brand strategy and fan engagement

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Soshal opens first U.S. office

The Canadian digital agency heads to the Windy City

Editor’s Note: 31 reasons to celebrate

...in print and online. Meet the 30 Under 30!

Ariad hires two creative leaders

Jason Wren and Trevor Schoenfeld come aboard