Initiative hires Nish Shah in new VP role

13-year marketing veteran to oversee new business strategy for the agency

Nish_Shah_1 (1)IPG Mediabrands’ Initiative network has appointed marketing veteran Nish Shah to the newly created position of vice-president of strategy, responsible for new business. The appointment is effective immediately.

His 13-year marketing career includes progressively senior positions, most recently as VP of strategy and ideation at Match Marketing Group, with a focus on crafting what the agency calls “connected experiences” that bridge the online and off-line worlds.

He was also managing director for Collide, and worked with Armstrong Partnership, where his clients included MasterCard, Kraft Foods and the Canadian Cancer Society.

In the early part of his career, Shah managed integrated marketing campaigns on behalf of the NHL for brands including Bridgestone, Scotiabank, Home Depot, Visa and McDonald’s.

He will report directly to Helen Galanis, who succeeded Adam Luck as Initiative president in January. Galanis describes the agency’s newest hire as a “thought leader” with a history of developing well-executed strategic campaigns for global brands.

She says Shah embodies the network’s core cultural values of “fast, brave, decisive and simple,” noting that he has the ability to shift from strategic thought leadership to situational brand stewardship. “[This] will make him an invaluable resource to our internal and client teams,” she says.

IPG merged its Initiative and m2 networks in December, saying it would allow it to better leverage the former’s global presence while providing staff with greater access to global resources. The network employs just over 100 people in Canada.

Add a comment

You must be to comment.

Create a Commenting Account

JobZone News Articles

On The Move: Hires at Ketchum, Shikatani Lacroix, Embr

A weekly update of who's headed where in Canadian marketing and communications

Take the kid gloves off and stop sugar-coating your feedback

Sometimes saying what's really on your mind is the most humane approach

Why it’s nearly impossible to be creative at work

Tapping into the creative mind is difficult when bogged down with mundane tasks

Hill+Knowlton shuffles its executive team in Quebec

WPP-owned agency is focused on growing its business in the Quebec market

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

What kind of job interview question is that?

A diplomatic way to answer employers' increasingly strange queries

The biggest keys to long-term employee retention

A research report looks at workplace tenure and how to improve it

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Faulhaber celebrates 15 years by giving back to millennials

Anniversary content incorporates Instagram, Snapchat and YouTube