Dack succeeds Tankut Karahan, who was named Carat president in January of 2014 and departed last fall for a role with Turkey’s Dogan TV Holding.
Dack will be responsible for driving strategy and the Dentsu Aegis Network’s integrated product offering and innovation, working closely with the agency’s senior leadership team, including Carat Montreal president Ody Giroux and senior vice-president, business leader Gina Banks.
He has more than 15 years of experience working with iconic companies and brands including Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles.
He joined Lowe Roche as the agency’s first-ever chief strategy officer in January 2015, after spending three years as director of marketing communications for Jamieson Laboratories. His agency career also includes stops at Taxi, GWP Brand Engineering and Cossette.
“Jeff brings with him a wealth of experience and accomplishments that match our ambition for Carat to ensure continued momentum and a leadership position in the digital economy,” said Dentsu Aegis Canada Network Canada CEO Annette Warring, in a release. “I am very excited to have him guide Carat for the next phase of our growth.”
Warring said Dack possessed the expertise, leadership skills and agility necessary to deliver on the network’s commitment to “redefine” media for its clients.