Job satisfaction high among industry’s senior executives

Derhak Ireland report polls VPs and the C-suite

Despite years of industry disruption brought on by economic downturns, technical innovation and changing consumer habits, most senior-level marketing executives feel satisfied and content in their roles.

Click to expand (Derhak Ireland)

Click to expand (Derhak Ireland)

A study from Derhak Ireland & Partners and the Georgian College Research Analyst Post-Graduate Program polled 199 senior executives on a variety of topics as part of a salary survey.

Of the 177 executives who answered the question “How satisfied are you with your current position?”, half (50%) said they were “very satisfied” and another 31% said they were “satisfied.”

“While years of experience might be a factor affecting satisfaction level, we found that those with 15+ (65%) or five to 10 years (68%) of experience are more satisfied than other groups,” the report said. “Those with 10 to 15 years or three to five years of experience have the highest dissatisfaction level of 25% and 28% respectively.”

Graph2

“It appears that the higher the position level the participants obtain, the higher their satisfaction level,” the report said. “C-levels or above had the highest levels (67%) of satisfaction. Half (50%) of the vice-presidents and over one third (37%) of directors were satisfied with their current position. Although directors are higher than senior managers, the satisfaction level was slightly lower. Moreover, directors appeared to have the highest neutral and dissatisfaction level (29%) of all positions.”

Of the survey participants, 46% were client-side marketers, 33% worked in marketing research, 8% worked in “traditional advertising and promotion agencies,” 5% came from media agencies, 4% worked in digital and the remaining 4% listed PR firms as their employers.

Derhak Ireland is an executive search firm in Toronto.

JobZone News Articles

Former Cossette CD moves to Manifest Communications

David Daga joins the Toronto social media and cause marketing agency

CBC overhauls English sales and marketing functions

Revamped group headed by Mary Kreuk; follows similar initiative for Radio-Canada

Cossette builds creative ranks

Toronto office ads 12 to the creative team

TubeMogul hires two to senior Toronto team

Christopher Wong and Andrew Lionis join Toronto office

Evan Solomon lands a new gig in Ottawa

Former CBC host expands his role at Bell Media's 580 CFRA News Talk Radio

On The Move: Additions at FCB Toronto, Grip and McMillan

A weekly update of who's headed where in Canadian marketing and communication

The & Partnership hires André Louis to round out leadership

18-year veteran brings both international and client-side experience to new role

Five apps to help you find the perfect job

It's time to get more creative about building your professional online profile

Andrew Blecher tapped to lead HBC’s new PR division

Department store retailer creates 'Centres of Excellence' across its organization