Despite years of industry disruption brought on by economic downturns, technical innovation and changing consumer habits, most senior-level marketing executives feel satisfied and content in their roles.
A study from Derhak Ireland & Partners and the Georgian College Research Analyst Post-Graduate Program polled 199 senior executives on a variety of topics as part of a salary survey.
Of the 177 executives who answered the question “How satisfied are you with your current position?”, half (50%) said they were “very satisfied” and another 31% said they were “satisfied.”
“While years of experience might be a factor affecting satisfaction level, we found that those with 15+ (65%) or five to 10 years (68%) of experience are more satisfied than other groups,” the report said. “Those with 10 to 15 years or three to five years of experience have the highest dissatisfaction level of 25% and 28% respectively.”
“It appears that the higher the position level the participants obtain, the higher their satisfaction level,” the report said. “C-levels or above had the highest levels (67%) of satisfaction. Half (50%) of the vice-presidents and over one third (37%) of directors were satisfied with their current position. Although directors are higher than senior managers, the satisfaction level was slightly lower. Moreover, directors appeared to have the highest neutral and dissatisfaction level (29%) of all positions.”
Of the survey participants, 46% were client-side marketers, 33% worked in marketing research, 8% worked in “traditional advertising and promotion agencies,” 5% came from media agencies, 4% worked in digital and the remaining 4% listed PR firms as their employers.
Derhak Ireland is an executive search firm in Toronto.