Grey Canada has hired Mike Lee as associate creative director to work on the Volvo Canada account, which the agency won back in April.
Lee was most recently an associate creative director, art director at Taxi 2, where he worked on big-name brands including Kraft’s Mio, Burger King, Mini, Capital One, Yellow Pages and Koodo.
“His work has covered a wide range of businesses, created a significant amount of social and cultural breakthrough, and has helped clients achieve tremendous business results,” said Grey’s chief creative officer Patrick Scissons in a release.
Lee and his new partner, senior copywriter Dave Barber, will work on a range of other assignments in addition to the Volvo account.
According to the release, the Volvo win has resulted in other key hires that will be announced over the next few weeks.
Grey Canada is handling adaptations and original Canadian creative, including digital design, direct and social responsibilities for the luxury car brand.
The agency has been tasked with returning Volvo’s Canadian customer base to historical highs as it expands its lineup of automobiles.
Grey’s London office was named the global creative lead for the brand in January following a review of six agencies.