Carolyn Ray is back at global brand consultancy Interbrand Canada.
Ray, who served as Interbrand’s global brand engagement practice leader from 2004 to 2008, re-joins the Toronto-based organization as managing director. She succeeds Alfred DuPuy who has assumed the newly created role of executive director, valuation for North America.
Ray has more than 25 years of experience leading branding, communications and marketing mandates for many of the world’s top brands. She most recently served as managing partner at Casacom, a Montreal-based public relations and communications firm. Prior to that, Ray led both the employee engagement and marketing communication practice groups at National Public Relations.
“I loved working at Interbrand and by far, it’s been the most exciting and challenging role of my career,” said Ray. “I see so many opportunities to expand the definition of brand in Canada. I truly believe that Canadian companies have a huge opportunity to leverage brand as a way to bring business strategy to life.”
Ray is back just in time for the launch of the fifth edition of the “Best Canadian Brands 2014” report, which will be released on May 27. That morning, Interbrand execs are ringing the opening bell at the Toronto Stock Exchange with CMOs from some of Canada’s most valuable brands.
The report and launch event in Toronto are being promoted with the hashtag #dontwaitinline. “It’s all about expanding the definition of brand and encouraging Canadian brands to have the courage and confidence to step out of line and transcend the business-as-usual approach,” said Ray. “The list is very strong and we have new entrants, which is exciting. It will shake it up a little bit.”