Tennis Canada has named Mark Healy as its chief marketing officer, effective immediately.
In his new role, Healy will lead the marketing and communications team, and provide strategy and brand development for Tennis Canada and the Rogers Cup.
Healy joins Tennis Canada from Venture Communications where he spent the last year as head of strategic planning. Prior to that, he was a partner at Satov Communications.
During his career, Healy also founded and managed two marketing consulting firms: Torque Customer Strategy and Mezzanine Business Consulting.
“I am extremely excited to be joining the team at Tennis Canada,” said Healy, in a release. “I have a deep respect for the rich history and tradition of tennis in Canada. I believe tennis is the most exciting sport in the country at the moment and I look forward to jumping right in and establishing a strategy on how to open up the game to more Canadians.”