Think Shift promotes Lazarenko to president

A 15-year agri-business veteran now leads Winnipeg agency

David Lazarenko has been named president of Winnipeg-based agency Think Shift, it was announced Wednesday.

David Lazarenko

Lazarenko most recently served as the agency’s executive vice -president of account services, and has also worked for the Mars Hill Group and BCG Communications

“David was a founding member of Think Shift in 2010,” said David Baker, CEO of Think Shift, in a release. “And he has been instrumental in the agency’s growth and success to date. This is a very exciting development for all.”

Lazarenko has led a number of brand and product launches and re-launches over the 15 years of his career in agri-business. He was also president of the Manitoba branch of the Canadian Agri-Marketing Association (CAMA) for six years and remains an active board member of CAMA national.

Think Shift is a full-service agency that provides market research, sales strategy, branding, PR and digital marketing. Its client roster includes Cargill, Canterra Seeds and Comcast.

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