Think Shift promotes Lazarenko to president

A 15-year agri-business veteran now leads Winnipeg agency

David Lazarenko has been named president of Winnipeg-based agency Think Shift, it was announced Wednesday.

David Lazarenko

Lazarenko most recently served as the agency’s executive vice -president of account services, and has also worked for the Mars Hill Group and BCG Communications

“David was a founding member of Think Shift in 2010,” said David Baker, CEO of Think Shift, in a release. “And he has been instrumental in the agency’s growth and success to date. This is a very exciting development for all.”

Lazarenko has led a number of brand and product launches and re-launches over the 15 years of his career in agri-business. He was also president of the Manitoba branch of the Canadian Agri-Marketing Association (CAMA) for six years and remains an active board member of CAMA national.

Think Shift is a full-service agency that provides market research, sales strategy, branding, PR and digital marketing. Its client roster includes Cargill, Canterra Seeds and Comcast.

JobZone News Articles

CBC taps Errol Da-Ré for Olympic sales role

Former Shaw Media sales executive to secure sponsors for Rio Games

Porsche Canada shuffles its executive team

New marketing director hails from Volvo Cars Canada

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

Former Conservative staffer joins Citoyen Optimum

Catherine Loubier takes vice-president, strategic counsel and public affairs role

Veritas opens in Vancouver

The move will help the PR shop better serve its new B.C.-based client, Best Buy

Edelman’s Lisa Kimmel adds CEO to her title

PR vet tasked with overseeing the firm's direction and long-term vision for Canada

Why CMOs get sidelined by their own employers

Forbes Insights and an academic researcher explore the barriers to transformation

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

On The Move: Changes at Agency Media, Eyereturn

A weekly update of who's headed where in Canadian marketing and communications