Summer 2016

Editor’s Note: Engineering EccentricityShane Schick

Forcing creative’s square peg into corporate’s round hole is not a solution

About Face(s)Jared Lindzon

Snapchat’s playful use of lenses is creating new avenues for brands

Machine ArtRuss Martin

A new interface with self expression

Creative ClashDavid Brown

Forget the agency of the future. Consulting firms are forcing their way into the space where burned-out agencies struggle to thrive

The Craft of the CreditsAlexander Huls

The competitive art of opening credits in TV’s golden age

Moms aim for gun changeRebecca Harris

How a grassroots group and a Canadian agency forged multiple ‘Marketing for Good’-winning campaigns

The Power of the ImageMarketing staff

Nothing engages quite the way print and out-of-home does

The Lions’ Roaring FutureJeromy Lloyd

This year’s Cannes jurors give their verdict on how it could improve

Golden transparencyChris Powell

The inside scoop on how ‘More awards. Less mystery’ pushed Canada’s premier ad show in a new direction

Consumer Insights: The Prestige of PremiumJeromy Lloyd

Is there a measurable relationship between the quality of a brand and its ad medium?

Collective ThinkingMichelle DiPardo

Sid Lee Collective’s new online home seeks like-minded talent

Branded Deluxe: Creative discretionMark Tungate

Mainstream agencies finally have a way in with luxury clients