Presenting the 1st annual  Toronto • November 3-5, 2008 * WESTIN HARBOUR CASTLE |
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8:45 Intro and welcome 9:00-10:00 Keynote: New York Times board member Scott Galloway on Shifting consumer media habits and the role of "old media" in a Web 2.0 world. 10-10:30 Networking break 10:30-12:00 Breakout 1: Canadian Media Agencies-Past, Present and Future. A look at the ways Canadian media agencies are dealing with global media consolidation. Five senior media agency luminaries provide a perspective on their rapidly changing media world, the impact of current economic conditions together with the challenges and opportunities they are facing both now and in the future. Moderator: Hugh Dow, Chairman, M2 Universal Panelists: Bruce Claassen, Chairman, Aegis Media Canada & CEO, Genesis Vizeum David Campbell, President & CEO, Group M Laura Gaggi, President, Gaggi Media Sunni Boot, President and CEO, Zenith Optimedia 10:30-12:00 Breakout 2: Newspapers: The American Experience vs. The Canadian Experience The prognosis for Canadian newspapers is markedly different to that in the U.S. Readership is relatively stable, circulation has dipped slightly but not alarmingly, and ad revenues are relatively flat. There are some hurdles: the continued migration to the web and how to monetize it, the challenge of free papers, etc. Moderator of panel session to follow: Richard Peirce, Vice President, Marketing and Business Development, Canadian Newspaper Association Panel: Phillip Crawley, Publisher and Chief Executive Officer, The Globe and Mail Scott Galloway, NYU Clinical Associate Professor, Founder/Firebrand Partners and Director, NYT Dennis Skulsky, President and CEO, Canwest Publishing Don Babick, Interim Publisher, Toronto Star and Interim President, Star Media Group 10:30-12:00 Breakout 3: The Attention Economy Panel: Where do we look: How to cope with the attention (deficit) economy: PVRs, billboards, web ads, text ads, custom publications, magazines, online video-there's more media in the 21st Century than an average consumer can cope with. How do marketers, media buyers and media companies reach the time and attention-starved consumer? How much more media can consumers take? Moderator: Alan Middleton, PhD Executive Director, Schulich Executive Education Centre, Assistant Professor of Marketing, Schulich School of Business, York University Panelists: Rob Gorrie, President & Founder, ADcentricity Ian MacLean, Vice President & General Manager, Etc.tv Claire Lamont, Co-Founder & Creative Partner, Smak Pat McNamara, President, APEX Public Relations Aidan Tracey, President, Mosaic Experiential Marketing 12-2:00 Keynote: Tim Penner, President of Procter & Gamble Canada P&G recently announced plans to shift a significant chunk of its media spend to digital, with plans to test it out in Canada first. In this session, Penner will explain the shift and how his company plans to make it work. 2:00-3:00 Breakout 4: Measurement: How much do we really need? The advent of digital marketing has allowed advertisers to measure every slice of consumer interaction with their brand, but marketers themselves are the first to admit that they often can't prove the ROI in digital advertising. Meanwhile, thanks to digital, traditional media is being held to a higher standard of accountability and things like copies sold of a magazine or number of homes tuned into a program seem antiquated. Moderator: Louise Clements, VP Digital Properties, Rogers Media Inc. Panelists: Lisa Eaton, Managing Director, Nielsen Media Research Brent Bernie, President, Comscore Steve Ferley, President, PMB Robert White, SVP Canada, Audit Bureau of Circulation Kathy Gardner, Chair, BBM, SVP Research, Canwest 2:00-3:00 Breakout 5: Magazine Brands at the hub of Multi-Platform Solutions While magazines continue to thrive, they can no longer rely on just ink-on-paper to be successful in a saturated media market. Hear from thought leaders in the media and magazine worlds how they extend their brands beyond print while staying true to their core business. Moderator: John Clinton, Senior Vice President & General Manager, Consumer Publications, Transcontinental Media Panelists: Lauren Richards, CEO, Starcom MediaVest Group Shelley Ambrose, Publisher, The Walrus and Executive Director, The Walrus Foundation Paul Kemp-Robertson, Editorial Director, Contagious U.K Ian Danzig, President/Founder, Exclaim! Media 2:00-3:00 Breakout 6: Radio: The day the music changed Ever since Elvis and the invention of the transistor radio, generations of kids have grown up on radio as their prime source of music. And these people have tended to continue to be avid listeners into their adulthood. But now music is dominated by middle of the road and classic rock music stations tailored to adults. Meanwhile the current generation of kids is growing up with iTunes, not the radio. What can commercial radio do to attract youth. And what will the role of Internet radio become as this medium evolves? This session will look at what the future holds for radio and music. Moderator: Terry O'Reilly, Writer/Director and Co-founder, Pirate Radio & Television Panelists: Alan Cross, Senior Program Director, Splice Interactive and Chief Musical Curator, ExploreMusic.com Julie Adam, VP and GM, CHFI, Rogers Broadcasting Peter Heron, Vice President, Radio Marketing Bureau Chris Gerald, Producer/Director, aaaaudio Martin Tremblay, Senior Program Director, Toronto Market, Astral Media Radio G.P. 3:00-3:30 Networking break 3:30-4:30 Plenary Session: Strategic TV Innovation: Brand Building with Traditional Spots & More Television is still a powerful medium, but smart marketers are learning to give their TV campaigns more traction on and outside of the small screen. At this session, hear how marketers from some of the biggest sectors in Canadian business put television at the heart of their marketing campaigns and use TV to bring their brands to life. Moderator: Christopher Loudon Panelists: Lauren Richards, CEO, Starcom Mediavest Group Darryl Nicholson, Senior VP, Managing Director, M2 Universal Debbie King, Executive Vice President and COO, Zenith Optimedia 4:30-5:30 Keynote: Korri Kolesa, VP, International Sales Operations & Strategy, My Space: THE INTERNATIONAL GROWTH AND MONETIZATION OF SOCIAL NETWORKS Korri currently serves as VP, International Sales Operations & Strategy, for MySpace. Her 12-year career in the Internet industry includes 5 years with MySpace and Fox Interactive Media properties. In her current role, she oversees the day-to-day operations and monetization strategy for MySpace's International Sales organization. Previously, she was the VP of Production for Fox Interactive Media, leading the social networking development for numerous Fox brands including American Idol and Fox Sports. Her start in the industry came as an entrepreneur, co-founding MegaDVD, a DVD e-commerce company, which was purchased by Intermix Media in 1999. She earned her MBA from the Marshall School of Business at the University of Southern California, and her Bachelor's degree in English from the University of Florida. 6:30-8:00 Media Innovation Awards, Liberty Grand, 25 British Columbia Road, Exhibition Place, Toronto Doors open at 6:00. Gala dinner at 7:00
8:30 Intro and welcome: Christopher Loudon 8:30-9:15am Keynote: Lifeblood: Creativity and the future of Canada One-of-a-kind country, one-of-a-kind economy. The importance of building a broader creative society-cascading through business, public and education sectors. The challenges we face and the opportunities that can be realized. Speaker: Tony Chapman, Founder and CEO, Capital C 9:15-9:30 Networking break 9:30-10:45 Canadians are Conquering the World Short presentations to demonstrate that Canadians can conquer the world, focusing on the importance of creativity in driving innovation, market penetration, manufacturing etc. ...speakers will deliver one powerful message and leave the audience wanting more. Moderator: Elisa Schupp, Vice-President, Central Canada, CNW Group Panelists: Richard Bartrem, Vice-President, Culture and Communication, WestJet Bruce Poon Tip, Founder & CEO, G.A.P. Adventures Joey Adler, CEO, Diesel Canada, Founder, One X One Mario D'Amico, Executive VP, Marketing Communications, Cirque du Soleil Geoff Craig, Vice President & General Manager, Brand Building, Unilever Canada 10:45-11:00 Networking break 11:00-1:00 Luncheon Keynote Paul Lavoie, Chairman and Chief Creative Officer, TAXI Topic: Outing Canada: Despite trillions of dollars spent on diplomacy, defence and international development, a recent government report suggested Canada has made no significant difference in its brand reputation. Lavoie will outline some of the benefits Canada could derive from not leaving its reputation to chance-and how the communications industry can make a difference. Paul Lavoie has always followed a vision of big ideas. Named creative director of Cossette Communication-Marketing at 29, he abandoned the post a few years later, frustrated by the pace with big-agency bureaucracy. In 1992, he co-founded TAXI with partner Jane Hope, determined to build a new model. Well-known today as TAXI's public face, Lavoie has received numerous honours: In 2005, he was the youngest-ever inductee to Canada's Marketing Hall of Legends and, two years later, received the Spiess Award for Lifetime Achievement. Proudly Canadian, he is outspoken in urging his agency brethren to expand beyond the country's borders, whether by participating in global awards shows, like the International Advertising Festival at Cannes, or by pursuing foreign business opportunities. 1:00-2:00 Brand Canada Canadians including CEOs who have run Canadian firms and now succeed on a multinational stage will deliver their point of view on how Canada and the Canadian Head Offices of multinationals are viewed. How far do we have to go in changing the perception of Canada as an importer to an exporter. How does the Canadian Creative community put themselves on short lists and earn the right to compete for and win global mandates. Each guest speaks for 10-12 minutes, with all participating in a 20-30 minute Q&A. Moderator: Leslie Roberts, Co-Anchor Global TV's NewsHour Speakers: Scott Goodson, Founder & CEO, StrawberryFrog Janice Price, CEO, Luminato James Little, Chief Brand and Communications Officer, RBC Mia Wedgbury, President & Co-Founder, High Road Communications 2:00-3:15 Ad Agency CEO Panel Moderator: Rob Guenette, President, Taxi Canada Panelists: Frank Palmer, President, DDB Canada Serge Rancourt, President and COO, Publicis Canada David Moore, President & CEO, Leo Burnett Canada Chris Staples, Partner, Co-Creative Director, Rethink Noel O'Dea, President, Director of Strategic & Creative Planning, Target Jean-Francois Bouchard, President and Co-Founder, Sid Lee Geoffrey Roche, Founder & Chief Creative Officer, Lowe Roche 3:15-3:30 Networking Break 3:30-3:40 Apres break: Montréal: A Creative Hub, A Human Space The pioneers of Quebec's ad industry are now passing the torch to their younger colleagues, who have a plan to further emphasize Montreal's presence on the world stage. Sébastien Fauré, President and CEO, Bleublancrouge and Chairman, Board of Directors, Association of Quebec Advertising Agencies (AAPQ), will present the highlights of the program, called Montréal.ad, which aims to take Montreal's ad industry to the next level. 3:45-4:30 Grassroots: Re-establishing Creativity and Innovation as Essential to Canada's Future at the University Level Four high-profile academics, each of whom has been recruited based on his/her ability to rise to the challenge of re-igniting the creative spirit among University students. Each will speak for 10-12 minutes, followed by a 15-20 minutes Q&A session. Moderator: Tony Keller, Managing Editor, Special Projects, Maclean's Magazine 4:30-5:00 Closing Keynote & Q&A Justin Trudeau, Education, Environment & Youth Advocate |
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