Lauren Richards
CEO
Starcom MediaVest Group
As CEO of Starcom MediaVest Group (SMG), Lauren Richards has helped build a prestigious client roster that includes ConAgra, Disney/Buena Vista, Kellogg's, Kraft, Nintendo and Procter & Gamble. As a 28-year veteran of the media services industry, Richards is known for her passionate commitment to media innovation. She was the first Canadian judge of the Cannes Media Lions, and she herself is a Cannes Media Lions winner. She also co-chaired and helped create the Media Innovation Awards with Marketing. Before SMG, Richards spent almost 20 years at Cossette Media, where she led the team through a period of tremendous growth in billings, delivering innovative media solutions for clients such as Bell Canada, Coca-Cola, McDonald's and Nike.
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