30 Under 30: Erin Bury

The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry.

From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.

Erin Bury, 27

Managing editor, BetaKit

Many assume Sprouter was founded by Erin Bury. It wasn’t.

The site, which connects startups with established entrepreneurs, was founded by Sarah Prevette. But early on Prevette hired Bury to act as community manager and the new hire quickly became the public face of the brand.

Bury built that brand at conferences, demo days and web meetups, one handshake at a time. Soon entrepreneurs from tech and startup circles across the globe flocked to the site to exchange resources and talk shop. And as that happened, Sprouter became closely associated with Bury’s personal brand.

Then in February 2012, Bury helped Prevette launch a new Sprouter subsidiary, BetaKit, and became the new site’s managing editor. Bury, who has a bachelor of journalism from Carleton University, now focuses on BetaKit, reporting on emerging tech trends.

This month the company launched BetaKit Insights, a trend report aimed at marketers and agencies. The goal, Bury says, is to teach readers how new technologies can better their businesses.

“It’s always worth it to stay updated on the latest tech trends,” Bury says. “You never know which online tool will become the next Pinterest, Instagram or Twitter.”

Prevette knows she has a good thing in Bury as her right hand woman. “She’s indispensable,” she says. “Losing her would be like having a missing limb.”

That said, she recognizes Bury’s entrepreneurial drive and expects she’ll one day leave the fold. And when that day comes, she’ll support her. “I would be disappointed if Erin didn’t go out and start her own company at some point,” she says.

You can read the full 30 Under 30 list in the Sept. 10 issue of Marketing magazine.

Photo: Mike Ford

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