94 laid off at Rogers Media

Rogers Media laid off 94 employees across a number of its operating units Tuesday. Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation. The changes […]

Rogers Media laid off 94 employees across a number of its operating units Tuesday.

Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation.

The changes come as the company adapts its operations to changes in consumer media consumption, which has in turn moved advertising revenues from traditional media such as print magazines and television to multimedia and digital properties.

“We are evolving our business model to adapt to the changing media industry, with a strong focus and investment on our priority brands and strategic growth initiatives,” said Keith Pelley, president of Rogers Media, on Tuesday. “Today’s changes are never easy, but are necessary to position us for continued success.”

Related
Rogers shutters CityNews channel
Rogers launches NextIssue Canada, Whyte leaves Rogers publishing

Those affected represent less than 2% of the Rogers Media workforce. The layoffs come just after Rogers Communications (which owns Rogers Media) reported a slight increase, about 1%,  in quarterly income to $501 million. The media division specifically also saw a slight increase in profit.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto