94 laid off at Rogers Media

Rogers Media laid off 94 employees across a number of its operating units Tuesday. Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation. The changes […]

Rogers Media laid off 94 employees across a number of its operating units Tuesday.

Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation.

The changes come as the company adapts its operations to changes in consumer media consumption, which has in turn moved advertising revenues from traditional media such as print magazines and television to multimedia and digital properties.

“We are evolving our business model to adapt to the changing media industry, with a strong focus and investment on our priority brands and strategic growth initiatives,” said Keith Pelley, president of Rogers Media, on Tuesday. “Today’s changes are never easy, but are necessary to position us for continued success.”

Related
Rogers shutters CityNews channel
Rogers launches NextIssue Canada, Whyte leaves Rogers publishing

Those affected represent less than 2% of the Rogers Media workforce. The layoffs come just after Rogers Communications (which owns Rogers Media) reported a slight increase, about 1%,  in quarterly income to $501 million. The media division specifically also saw a slight increase in profit.

Media Articles

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

Best Buy enlists Tracy Moore for Mother’s Day PR program

Cityline host providing gift suggestions and blog posts targeted at mom

PMB/NADbank release final readership studies

Mobile readership rising for newspapers; magazines reach 75% of Canadians

Cogeco Cable selects new agency partners

Taxi, Touché! and Bimm all awarded assignments with cable giant

Dynamic Outdoor selects ad tech supplier, joins COMB

Dynamic committed to being a tech company first, billboard company second

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics