94 laid off at Rogers Media

Rogers Media laid off 94 employees across a number of its operating units Tuesday. Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation. The changes […]

Rogers Media laid off 94 employees across a number of its operating units Tuesday.

Staff were let go from publishing, radio and television properties. (Marketing is owned by Rogers Media.) The only operating units unaffected by changes were in the sports entertainment division, specifically Rogers Centre and the Toronto Blue Jays baseball operation.

The changes come as the company adapts its operations to changes in consumer media consumption, which has in turn moved advertising revenues from traditional media such as print magazines and television to multimedia and digital properties.

“We are evolving our business model to adapt to the changing media industry, with a strong focus and investment on our priority brands and strategic growth initiatives,” said Keith Pelley, president of Rogers Media, on Tuesday. “Today’s changes are never easy, but are necessary to position us for continued success.”

Related
Rogers shutters CityNews channel
Rogers launches NextIssue Canada, Whyte leaves Rogers publishing

Those affected represent less than 2% of the Rogers Media workforce. The layoffs come just after Rogers Communications (which owns Rogers Media) reported a slight increase, about 1%,  in quarterly income to $501 million. The media division specifically also saw a slight increase in profit.

Media Articles

GroupM integrates data offering with new platform

The media investment group has announced the global launch of [m]Platform

Industry calls for more third-party Facebook verification

Experts weigh in on what Facebook owes advertisers

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Rogers announces LouLou to close, Châtelaine to remain

Rogers Publishing continues to divest titles as its media strategy evolves

YouTube names NextUp Canadian creators

15 up-and-comers selected for marketing and audiences development program

Take your mobile advertising a step further

How to find success among French-speaking and English-speaking audiences

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience