ABC releases inaugural multimedia reports for business publications

The Audit Bureau of Circulations (ABC) has released its first Multimedia Publisher’s Statements for the Canadian market, part of an ongoing roll-out of new customizable reports that better reflect publications’ full brand reach. The new product follows the release of ABC’s first Canadian newspaper Consolidated Media Report (CMR) for the National Post in March and […]

The Audit Bureau of Circulations (ABC) has released its first Multimedia Publisher’s Statements for the Canadian market, part of an ongoing roll-out of new customizable reports that better reflect publications’ full brand reach.

The new product follows the release of ABC’s first Canadian newspaper Consolidated Media Report (CMR) for the National Post in March and its other efforts to better capture digital audiences.

The Multimedia Publisher’s Statements allow Canadian and U.S. business publications to report on several audited digital and print metrics. They replace a publication’s regular circulation Publisher’s Statement.

The two inaugural Multimedia Publisher’s Statements are for Business Information Group titles Canadian Underwriter and Oral Health. The reports include digital metrics such as website page impressions, unique users and e-newsletter delivery rates, in addition to ABC’s verified print circulation data.

“Historically, numbers for web traffic and e-newsletters have generally been provided to media buyers as unaudited statistics and independent of the circulation audit statement,” said Vesna Moore, Business Information Group director of circulation. “With the [Multimedia Publisher’s Statements], all stats pertaining to audience reach are easily identified and available to the media buyers at a glance.”

The Canadian Underwriter report shows it reaches almost 32,000 unique users each month via its website and has more than 22,000 subscribers in its email database. 

Oral Health’s reports almost 19,000 unique users each month, and 11,000 e-newsletter subscribers.

Media Articles

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV