Astral launches online creative hub

Astral Out-of-Home has launched a new online platform showcasing local artists, photographers, designers and other creative thinkers in three of the country’s major markets: Montreal, Toronto and Vancouver. Billed as a “new resource for marketing and advertising professionals,” the bilingual Face/Ad/Blog platform formally launched Feb. 20. Face/Ad/Blog will highlight creativity from across the country and […]

Astral Out-of-Home has launched a new online platform showcasing local artists, photographers, designers and other creative thinkers in three of the country’s major markets: Montreal, Toronto and Vancouver.

Billed as a “new resource for marketing and advertising professionals,” the bilingual Face/Ad/Blog platform formally launched Feb. 20. Face/Ad/Blog will highlight creativity from across the country and act as a hub for ad industry knowledge and insights from key influencers and specialists in the out-of-home field, according to Astral.

Aside from its website, the brand has a presence on Facebook, Twitter and Pinterest.

The idea for the platform first arose in September as a way to spark dialogue among members of Canada’s creative community, said Véronique Desroches, marketing director for Astral Out-of-Home in Montreal.

“We know where people shop, where they play, and work,” said Desroches. “We are very close to these people, and what we wanted to do with this platform is give a voice to the people that make our cities so unique.”

The blog currently features an interview with street furniture designer Jeremy Kramer (who designed the furniture that is part of Astral’s street furniture contract with the city of Toronto) and is also showcasing global out-of-home creative concepts.

Astral is promoting the venture with a large-format publication comprised of posters featuring artwork and stories about creative people who give their cities character. The posters feature a QR code that takes users to the Face/Ad/Blog site when scanned. The venture is being promoted with the tagline “Show your colours.”

Media Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall