Bell taps Vivolo for content sales and marketing role

Bell Media has named Domenic Vivolo its executive vice-president of content sales and distribution marketing, effective immediately. Vivolo reports directly to Bell Media president Kevin Crull. Vivolo arrived at Bell in 2013 following its acquisition of the former Astral Media. He was most recently senior VP and general manager for Bell’s pay TV unit, with […]

Bell Media has named Domenic Vivolo its executive vice-president of content sales and distribution marketing, effective immediately. Vivolo reports directly to Bell Media president Kevin Crull.

Vivolo arrived at Bell in 2013 following its acquisition of the former Astral Media. He was most recently senior VP and general manager for Bell’s pay TV unit, with a broad purview including marketing, sales, creative services, market research, interactive media, integrated marketing solutions and customer relations for its pay services The Movie Network, HBO Canada and Viewers Choice Canada.

With Astral, Vivolo helped re-position and rebrand several of its leading TV services. He played a lead role in the development of its mobile service TMN Go, and was a principal member of the launch team behind its HBO Canada service.

Prior to joining Astral in 2000, Vivolo held senior positions at SkyDome (now the Rogers Centre), Hershey Canada and Canada Packers. He has also served as president of CTAM Canada and a board member for Promax and BDA.

Media Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Shomi subscribers to get free Netflix for six months

Rogers eyeing other 'premium experiences' to offer customers

Why Rogers bought family-owned radio company TBC

SVP says stations fill a geographic need in Southwestern Ontario market

National Magazine Awards to be reformatted for 2017

Non-profit organization pledges a 'more focused' number of awards and international judges

Shomi subscribers binge-watch before service shuts down

Expert points out challenges in on-demand video space

Facebook says advertiser base passes four million mark

Social giant says 40% of active clients have created an ad for mobile devices

Global introduces explosive promo for Timeless

Experimental campaign puts Yorkdale shoppers on the site of the Hindenburg disaster