Bell taps Vivolo for content sales and marketing role

Bell Media has named Domenic Vivolo its executive vice-president of content sales and distribution marketing, effective immediately. Vivolo reports directly to Bell Media president Kevin Crull. Vivolo arrived at Bell in 2013 following its acquisition of the former Astral Media. He was most recently senior VP and general manager for Bell’s pay TV unit, with […]

Bell Media has named Domenic Vivolo its executive vice-president of content sales and distribution marketing, effective immediately. Vivolo reports directly to Bell Media president Kevin Crull.

Vivolo arrived at Bell in 2013 following its acquisition of the former Astral Media. He was most recently senior VP and general manager for Bell’s pay TV unit, with a broad purview including marketing, sales, creative services, market research, interactive media, integrated marketing solutions and customer relations for its pay services The Movie Network, HBO Canada and Viewers Choice Canada.

With Astral, Vivolo helped re-position and rebrand several of its leading TV services. He played a lead role in the development of its mobile service TMN Go, and was a principal member of the launch team behind its HBO Canada service.

Prior to joining Astral in 2000, Vivolo held senior positions at SkyDome (now the Rogers Centre), Hershey Canada and Canada Packers. He has also served as president of CTAM Canada and a board member for Promax and BDA.

Media Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall