Alberta floods shape YouTube’s latest Canada Ads Leaderboard

The top 10 most-watched ads in Canada

The top 10 most-watched ads in Canada according to YouTube

Calgary tops the charts in the latest YouTube Canada Ads Leaderboard, with the Calgary Stampede, Tourism Calgary and a Tide charitable effort putting Alberta’s floods and the province’s recovery in the spotlight.

Launched in June, the Ads Leaderboard is an exclusive partnership between Marketing and Google Canada that charts the most-watched ads in Canada on YouTube.

Aside from the three Alberta flood-themed spots, American ads dominated the list with one notable exception: Tourism Lebanon made an appearance in the number 10 spot.

YouTube Canada Ads Leaderboard
June 2013
May 2013

1. Our Second Century Begins


The Calgary Stampede and DSA Media
Published July 5 by CalgaryStampede
159,694 views to date*

2. Calgary: Our Doors Are Open


Tourism Calgary and Venture
Published July 3 by Tourism Calgary
166,535 views to date

3. Honda “Hands”


Honda and Weiden + Kennedy
Published July 3 by HondaVideo
4,988,746 views to date

4. Heineken Departure Roulette


Heineken, Weiden + Kennedy and Mediavest
Published July 18 by HeinekenUSA
2,382,976 views to date

5. Tide Loads of Hope Comes to Alberta


Tide and Mediacom
Published July 4 by tidelaundry
79,309 views to date

6. GoPro: Chicken The Dog – TV Commercial


GoPro, Carat and PPCA
Published July 9 by GoProCamera
531,385 views to date

7. NCAA Football 14 – How Real Is It?


EA Sports
Published July 8 by EASPORTS
429,078 views to date

8. The World Without Mobile


Qualcomm and The Viral Factory
Published July 12 by QUALCOMMVlog
2,320,489 views to date

9. Happy Meal – Despicable Me 2


McDonalds, DDB and OMD
Published July 4 by McDonaldsRomania
911,898 views to date

10. Don’t go to Lebanon!


Lebanon Ministry of Tourism and BBDO
Published July 2 by ImpactBBDOBeirut
278,939 views to date

*Published “views to date” reflect global views. The overall ranking indicates which ads were most watched within Canada.

Media Articles

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV