Canada’s Hottest Ads: December’s Big Hits

What do superstar athletes, a non-plussed cat and animated skeletons have in common? They’re all featured in YouTube’s Canada Ads Leaderboard in December. You’d think more of the top 10 videos would feature Christmas themes, but only two of them did. Nope, no Saint Nick theme and no other definable theme throughout these December offerings […]

What do superstar athletes, a non-plussed cat and animated skeletons have in common? They’re all featured in YouTube’s Canada Ads Leaderboard in December. You’d think more of the top 10 videos would feature Christmas themes, but only two of them did.

Nope, no Saint Nick theme and no other definable theme throughout these December offerings either. They include a mix of appearances by well-known celebrities – including basketball star Kobe Bryant to comedian Kevin Hart – to jaunty tunes about detaching yourself from your mobile phone or how it sucks to be a cat at Christmas (so much turkey, so little sharing). This collection of videos even runs the gamut from parody to educational (like the product release video about a new bicycle wheel that helps give a boost as you ride).

YouTube Canada Ads Leaderboard
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

KOBE VS. MESSI: THE SELFIE SHOOTOUT


Turkish Airlines and Crispin Porter + Bogusky
Published Dec. 3 by Turkish Airlines
136,015,903 views*

2. CLASH OF CLANS: YOU AND THIS ARMY (OFFICIAL TV COMMERCIAL)


Official Clash of Clans and Barton F. Graf 9000
Published on Dec. 23 by Clash of Clans
14,951,950 views

3. THE COPENHAGEN WHEEL OFFICIAL PRODUCT RELEASE


Copenhagen Wheel
Published Dec. 3 by Copenhagen Wheel
3,218,656 views

4. ROGERS BLOWN AWAY SPEED CHALLENGE


Rogers Canada
Published Dec. 11 by Rogers Canada
134,055 views

5. GRUMPY CAT STARS IN “HARD TO BE A CAT AT CHRISTMAS” MUSIC VIDEO


PurinaFriskies and Publicis
Published Dec. 10 by PurinaFriskies
2,515,035 views

6. GET OFF THE PHONE SONG


Rhett & Link
Published Dec. 3 by Rhett & Link
1,378,733 views

7. #GALAXY11: THE BEGINNING


Samsung Mobile and R/GA
Published Dec. 18 by Samsung Mobile
12,367,271 views

8. JAGUAR VS. CHICKEN – JAGUAR USA


Jaguar USA and Spark 44
Published Dec. 17 by Jaguar USA
2,605,887 views

9. KMART SHIP MY TROUSERS COMMERCIAL


Kmart and DraftFCB
Published Dec. 13 by Kmart
3,163,115 views

10. RIDE ALONG PRESENTS: KEVIN HART’S NBA WISH


Ride Along Film
Published Dec. 19 by Ride Along
2,654,680 views

* Published “views” reflect global views for the month of December. The overall ranking indicates which ads were most-watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

Media Articles

TV industry watchdog says ‘pick and pay’ model would hurt economy, cost jobs

Friends of Canadian broadcasting says $2.9 billion and 30,000 jobs on the line

.quebec domain name coming soon

Pre-registration for new online designation starts Sept. 2

Social Scanner: Fanta tries comedy on Vine

Plus Yo pitches brands and Wendy's goes local with its social marketing

NBA extends agreement with BBTV

New deal includes global content management and optimization

Out-of-home spending up 5.5% in first six months of 2014

Digital leads the way as advertisers look to reach always-on consumers

Vubble provides video content you didn’t know you needed

The insight behind the anti-preference algorithm

Jones Media opens Montreal office

Former Rogers sales exec Marieve Lemay to handle Eastern Canada sales

Scenic Tours hits the (air) waves with Bell Media

Luxury tour/river cruise operator will be showcased in daily weather reports on Canada AM, CTV Morning Live