Canada’s Hottest Ads: October’s most-watched ads on YouTube

For the first time since Marketing began tracking YouTube’s most-watched ads in Canada five months ago, French-language commericals have made the list. Three of them. French ads for SAAQ, Michelin and Sears ranked fourth, ninth and tenth, respectively, in the month of October. Sony‘s Playstation 4 television ad found the top spot on the list, […]

For the first time since Marketing began tracking YouTube’s most-watched ads in Canada five months ago, French-language commericals have made the list. Three of them.

French ads for SAAQ, Michelin and Sears ranked fourth, ninth and tenth, respectively, in the month of October.

Sony‘s Playstation 4 television ad found the top spot on the list, unsurprising given how heavily it’s been in the pre-roll rotation over the month. It falls amid other videogames spots for Battlefield 4, which scored two spots on the list in the third- and sixth-place slots.

The highest ranked Canadian-made spot was Zulu Alpha Kilo‘s “Shawn Warford’s Moment Zero” for Coke Zero. It garnered 746,905 views and the second-place ranking despite being uploaded late in the month.

YouTube Canada Ads Leaderboard
September 2013
August 2013
• July 2013
June 2013
May 2013

1. Official PlayStation 4 Perfect Day Commercial


Sony, BBH and Carat
Published Oct. 14 by PlayStation
11,266,495 views*

2. Shawn Warford’s Moment Zero


Coca-cola, Zulu Alpha Kilo and UM Canada
Published Oct. 22 by CokeZeroCanada
746,905 views

3. Only In Battlefield 4: Accolades TV Trailer


Electronic Arts and Wieden + Kennedy
Published Oct. 25 by Battlefield
1,528,309 views

4. Au volant, on ne texte pas.


SAAQ, LG2 and Cossette
Published Oct. 7 by saaq
283,370 views

5. GoPro: Lion Hug


GoPro and 3Q Digital
Published Oct. 2 by GoPro
2,226,666 views

6. Only In Battlefield 4: Fiery Ambush


Electronic Arts, Wieden + Kennedy and Draftfcb
Published Oct. 2 by Battlefield
402,519 views

7. #FlipHenry – Thierry Henry Flipbook


MLS and KickTV
Published Oct. 24 by KICKTV
578,178 views

8. Furby Boom Hatch a Furbling Commercial 2013


Hasbro, Zenith Optimedia and Initiative
Published Oct. 1 by FurbyOfficial
255,158 views

9. Michelin Canada — Pneu MICHELIN — Annonce TV Automne 2013

Michelin, TBWA and Mediacom
Published Oct. 3 by Michelin Canada
90,474 views

10. Sears Canada – Parkas et vêtements d’extérieur


Sears, Unitas and Vizeum
Published Oct. 7 by Sears Canada
36,462 views

* Published “views to date” reflect global views. While this ranking order indicates which ads were most watched within Canada, YouTube does not make Canadian viewer statistics available. It determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto