Canada’s Hottest Ads: Puppies and moms rule January

Two Canadian ads find their way to the top ten

Unsurprisingly, the Super Bowl shaped a large portion of Canadian’s online ad viewing habits in January. Budweiser’s “Puppy Love” spot (32 million views globally in three days!) led a pack that included Newcastle, Bud Light and Duracell coming out of the NFL’s big day.

However, P&G Canada’s “Pick Them Back Up” spot also pops in at number three, showing Sochi was already on marketer’s minds. The message has been one the CPG company has been carrying for years, but it’s clearly getting through to Canadians, who viewed it more than 408,000 times over the course of the month.

This continuation of “Thanks Mom” and Sid Lee’s Toronto FC spot are the only Canadian contributions to January’s top ten, a list otherwise dominated by male grooming products, beer and work from Wieden + Kennedy (an agency with three entries in the ranking).

YouTube Canada Ads Leaderboard
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Note: The published “views” stats reflect global views for the month of January. The overall ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on the video service. While YouTube does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. Budweiser Super Bowl XLVIII Commercial — “Puppy Love”

Budweiser and Anomaly
Published Jan. 29 by budweiser

2. Old Spice | Mom Song :60M

Old Spice and Wieden + Kennedy
Published Jan. 3 by Old Spice

3. P&G Canada Thank You, Mom | Pick Them Back Up

Procter & Gamble and Wieden + Kennedy
Published Jan. 5 by ProcterGamble

4. Speed ad – Mistakes

NZ Transport Agency and Clemenger BBDO
Published Jan. 5 by NZTransportAgency

5. It’s A Bloody Big Deal: Reds Announce Jermain Defoe

Toronto FC, Sid Lee and Maxus
Published Jan. 13 by Toronto FC

6. Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made

For more on this and other Super Bowl hits and misses, check out our Super Bowl Ad Review
Newcastle and Droga5
Published Jan. 28 by Newcastle

7. Ian Up For Whatever Film 2014 Super Bowl XLVIII Commercial – Extended Scenes

Bud Light and Engergy BBDO
Published Jan. 30 by OfficialBudLight

8. Axe Peace Make Love, Not War

Axe and Mindshare
Published Jan. 14 by Axe

9. Duracell: Trust Your Power – NFL’s Derrick Coleman, Seattle Seahawks

Duracell and Saatchi & Saatchi
Published Jan. 10 by OfficialDuracell

10. Old Spice | Meeting

Old Spice and Wieden + Kennedy
Published Jan. 27 by Old Spice

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