Canada’s Hottest Ads: Most-watched ads on YouTube in September

Some might be surprised that a product meant to make a bathroom smell better was YouTube‘s most-watched ad in Canada last month, but when you consider the funny script, stellar casting and well-produced spot, maybe it’s not that surprising after all. YouTube released the September metrics for its Canada Ads Leaderboard, and a few trends […]

Some might be surprised that a product meant to make a bathroom smell better was YouTube‘s most-watched ad in Canada last month, but when you consider the funny script, stellar casting and well-produced spot, maybe it’s not that surprising after all.

YouTube released the September metrics for its Canada Ads Leaderboard, and a few trends float to the surface based on these 10 most-watched ads. First off, the videogame industry has clearly begun its pre-holiday sales push; two major gaming IPs found big audiences. It also looks like Canadians were looking for something rugged last month, if Chevy Canada and Telus’ spots are any indication.

YouTube Canada Ads Leaderboard
August 2013
July 2013
June 2013
May 2013

1. Girls Don’t Poop


Poop Pourri and Harmon Brothers
Published September 10 by Poo~Pourri
10,689,077 views*
For more on this spot, check out the Sept. 19 edition of Ads You Must See

2. FIFA 14 TV Commercial – We Are FIFA 14


FIFA 14 and Wieden + Kennedy
Published September 6 by EA Sports FIFA
5,236,340 views

3. Star Wars: The Old Republic – “Join the Battle” Official Live Action Video


EA and DraftFCB
Published September 12 by swtheoldrepublic
1,193,897 views

4. Ultra Reality: What would you do in this situation? – LG Meteor Prank


LG and Mundo LG Chile
Published September 2 by Mundo LG
11,283,808 views
For more on this spot, check out the Sept. 6 edition of Ads You Must See

5. The Scarecrow


Chipotle and Moonbot Studios
Published September 11 by chipotle
6,696,279 views
For more on this spot, check out the Sept. 13 edition of Ads You Must See

6. Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial “Chicken”


Mercedez Benz and Jung von Matt and Nectar
Published September 23 by MercedezBenzTV
3,812,401 views

7. Ian Morrison shreds Whistler – #playwiththebest


Telus and Taxi
Published September 2 by Telus
108,283 views

8. What Does the Fox Say? – Abercrombie & Fitch


Abercrombie & Fitch
Published September 20 by Abercrombie Fitch
969,567 views

9. Dior Homme – Uncensored Official Director’s Cut


Dior
Published September 1 by Christian Dior
8,400,021 views

10. Chevy Silverado: “Strong” | Chevrolet Canada English 0:30


Chevrolet Canada and Commonwealth
Published September 16 by ChevroletCanada
580,22 views

*Published “views to date” reflect global views. The overall ranking indicates which ads were most watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto