Cannes Lions 2012: An interview with Sunni Boot

Marketing spoke with Sunni Boot, president and CEO of ZenithOptimedia, in Cannes on Tuesday. Curious about why Jungle Media’s “Moving Day Wild Postings” for IKEA won Bronze rather than Silver in the Media Lions competition? Boot shares the Media jury’s thinking. She also discusses the philanthropic nature of Canada’s media vendors.

Marketing spoke with Sunni Boot, president and CEO of ZenithOptimedia, in Cannes on Tuesday. Curious about why Jungle Media’s “Moving Day Wild Postings” for IKEA won Bronze rather than Silver in the Media Lions competition? Boot shares the Media jury’s thinking.

She also discusses the philanthropic nature of Canada’s media vendors.

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