CBC can’t ‘be all things to all people’: Lacroix

The president of the beleaguered CBC says the public broadcaster cannot “be all things to all people.” Hubert Lacroix, president and CEO of CBC/Radio-Canada, said expected cuts to staff and services will have “a significant impact.” He outlined upcoming austerity measures in a speech today to the Economic Club of Canada in Toronto. They include […]

The president of the beleaguered CBC says the public broadcaster cannot “be all things to all people.”

Hubert Lacroix, president and CEO of CBC/Radio-Canada, said expected cuts to staff and services will have “a significant impact.” He outlined upcoming austerity measures in a speech today to the Economic Club of Canada in Toronto.

They include plans to sell the specialty channel Bold, reduce news, sports and music programming, and shift shortwave broadcasts of its international radio service entirely to the web.

It was Lacroix’s first public address since announcing severe cuts to cope with reduced federal funding.

Earlier this year, the federal government said it was slashing about 10% of CBC’s subsidies over the next three years, amounting to about $115 million.

The broadcaster then said it would have to add advertisements to CBC Radio 2 and shave 175 hours of original programming from its TV schedule, including Battle of the Blades, Redemption Inc. and Being Erica.

Related
• CBC’s Advertising Debate
CBC announces program cuts
The Stursberg Files

Media Articles

Cossette Media chosen as AOR for Canadian Government

Three-year contract grants media agency planning and buying duties

More journalists relying on social media: Cision

International survey shows two-thirds of journalists log in daily

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Quebecor reports Q2 profit compared with a loss a year ago

Erik Peladeau rejoining company's board of directors

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences