In the mood for a little music? How about some live Canadian music?
Thanks to a new partnership between CBC Music and TD, music lovers will be able to access videos of live Canadian music performances, photos, music reviews and concert listings at TD Live Music.
Housed on and curated by free digital music service CBCMusic.ca, the new music portal—accessible through CBCMusic.ca—features news that will be updated regularly.
The service’s launch is being promoted via a multiplatform advertising campaign that includes spots that started airing on CBC Television on Thursday and feature Canadian musicians such as Randy Bachman and The Arkells.
Two radio spots will also air on CBC Radio Two, and digital leaderboards will run on CBC.ca.