CBC’s five-year plan includes new radio stations, more web content

The CBC will open new radio stations and expand others across the country as part of a new, five-year plan. Details of where the new stations will be located were not immediately released, but the broadcaster says the plan is part of a renewed commitment to regional programming. Many CBC stations have suffered budget cuts […]

The CBC will open new radio stations and expand others across the country as part of a new, five-year plan.

Details of where the new stations will be located were not immediately released, but the broadcaster says the plan is part of a renewed commitment to regional programming.

Many CBC stations have suffered budget cuts over the past several years, with 350 jobs lost in 2009 alone. The last strategic plan in 2007 also proposed opening more stations, but without more federal dollars, it fell flat.

“Canadians have told us time and time again that [covering] the regions ranks among our foremost priorities in their minds, but that they don’t feel we live up to our potential,” says the plan, called Everyone, Every Way.

“For different reasons, we haven’t always been everywhere we need to be or able to do everything we need to do. We will reverse that trend.”

Executives are also planning to introduce more locally based websites and increase regional television news during the day.

The strategic plan promises to beef up Canadian content and a major documentary series on Canada’s Aboriginal groups is also in the works.

The corporation said it will double its investment in digital services by 2015 and put more arts and entertainment content on its various platforms.

CBC president Hubert Lacroix said he wants the broadcaster to be a leader in expressing Canadian culture and enriching democracy.

“The way forward will be about seizing the tremendous opportunity we have before us to truly change our relationship with Canadians on a national, community and personal level,” Lacroix said in a statement.

“We can’t be all things to all people, but we can and must in some way be something for, and mean something to every Canadian.”

Media Articles

Shomi subscribers to get free Netflix for six months: Report

Offer may be targeted at Ignite customers, MobileSyrup says

Why Rogers bought family-owned radio company TBC

SVP says stations fill a geographic need in Southwestern Ontario market

National Magazine Awards to be reformatted for 2017

Non-profit organization pledges a 'more focused' number of awards and international judges

Shomi subscribers binge-watch before service shuts down

Expert points out challenges in on-demand video space

Facebook says advertiser base passes four million mark

Social giant says 40% of active clients have created an ad for mobile devices

Global introduces explosive promo for Timeless

Experimental campaign puts Yorkdale shoppers on the site of the Hindenburg disaster

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases

Quebec newspaper coalition seeks funding for survival

Group wants province to help with shift to digital, abolish sales tax

CTV, Global each proclaim early Fall TV ratings victory

Kevin Can Wait and Bull among the early success stories, networks say