CRTC makes do not call registration permanent

More than 12 million numbers are currently registered

It’s no longer just diamonds that are forever. The CRTC announced today that registration with its six-year-old National Do Not Call List (DNCL) will be permanent.

Number registrations had previously been for a set amount of time, after which Canadians were required to re-register their number.

The federal regulator said that the decision enhances its ability to “protect the privacy of Canadians from unwanted telemarketing calls.”

More than 12 million numbers are currently registered with the DNCL, with an average of 1,200 numbers added every day. Since the creation of the DNCL in 2008, the CRTC has conducted 1,200 investigations and imposed nearly $4 million in penalties against companies violating the order.

“The National DNCL was created to respect the wishes of Canadians who do not want to receive any more telemarketing calls,” said CRTC chairman Jean-Pierre Blais in a release. “It therefore makes sense that registration be made permanent in order to spare Canadians the inconvenience of having to re-register their number on the list.

“We are pursuing our efforts to ensure that telemarketers respect the wishes of Canadians.”

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action