CRTC posts interactive questionnaire

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system. The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase […]

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system.

The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase of the “Let’s Talk TV” initiative. It is available until 8 p.m. on March 14.

The 30-minute questionnaire asks participants for their opinion on several key issues within the broadcast environment, including basic subscription services, local news, pick and pay options, signal substitution and online programming.

After determining respondents’ information (including gender, location and annual household income), the questionnaire presents a series of scenarios based on real-world examples and asks participants to state which scenario they agree with and provide a reason (up to 1,000 characters) why.

CRTC chairman Jean-Pierre Blais is also hosting a Twitter chat in both official languages today (Wednesday), answering questions about the Let’s Talk TV initiative. The chat can be viewed at @CRTCeng and @CRTCfra using the hashtag #TalkTV.

Media Articles

Online remains high point of ZenithOptimedia forecast

The latest analysis of TV, digital, radio, print and OOH ad spending

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Netflix and Blais go head-to-head at Let’s Talk TV

CRTC's chairs gets testy with the popular online video service

Social Scanner: Tumblr users are rich

Plus: Facebook asks why we hate the ads we hide

Metroland adds new community newspaper in its ‘print renaissance’

East Gwillimbury Express the 11th publication in the York Region Media Group

Set-top box measurement takes the stage at Let’s Talk TV

Numeris, Fourthwall Media and Rentrak advocate for greater use of STB data