CRTC posts interactive questionnaire

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system. The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase […]

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system.

The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase of the “Let’s Talk TV” initiative. It is available until 8 p.m. on March 14.

The 30-minute questionnaire asks participants for their opinion on several key issues within the broadcast environment, including basic subscription services, local news, pick and pay options, signal substitution and online programming.

After determining respondents’ information (including gender, location and annual household income), the questionnaire presents a series of scenarios based on real-world examples and asks participants to state which scenario they agree with and provide a reason (up to 1,000 characters) why.

CRTC chairman Jean-Pierre Blais is also hosting a Twitter chat in both official languages today (Wednesday), answering questions about the Let’s Talk TV initiative. The chat can be viewed at @CRTCeng and @CRTCfra using the hashtag #TalkTV.

Media Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Media Player of the Year 2015: YouTube

An entertainment empire with a distinct culture and stable of A-list stars

Lululemon and the no-sell mentality

Helping your customers can be just as effective as advertising

Canadian brands get into trivia game with Play The Future

Montreal-based company combines predictive trivia with branded content

Alliance for Audited Media to measure multi-platform media

New category will provide analysis of all-you-can-read platforms

CTV moves Corden to main network

Programming executives believe it has the potential to become a 'breakout' hit

Bell Media announces Super Bowl 50 advertiser roster

Barring a successful appeal, this will be the last Super Bowl with Canadian commercials

Yahoo to cut 1,700 jobs, shutter offices and dump products

Internet operations and patents may be sold as investors lose faith in grand resurrection