CRTC posts interactive questionnaire

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system. The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase […]

As part of its ongoing “Let’s Talk TV: A Conversation with Canadians” initiative, the CRTC has released an interactive questionnaire called “Let’s Talk TV: Choicebook” inviting Canadians to provide their thoughts on the future of the country’s TV system.

The questionnaire is based on feedback provided to the federal broadcast regulator during the first phase of the “Let’s Talk TV” initiative. It is available until 8 p.m. on March 14.

The 30-minute questionnaire asks participants for their opinion on several key issues within the broadcast environment, including basic subscription services, local news, pick and pay options, signal substitution and online programming.

After determining respondents’ information (including gender, location and annual household income), the questionnaire presents a series of scenarios based on real-world examples and asks participants to state which scenario they agree with and provide a reason (up to 1,000 characters) why.

CRTC chairman Jean-Pierre Blais is also hosting a Twitter chat in both official languages today (Wednesday), answering questions about the Let’s Talk TV initiative. The chat can be viewed at @CRTCeng and @CRTCfra using the hashtag #TalkTV.

Media Articles

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

Best Buy enlists Tracy Moore for Mother’s Day PR program

Cityline host providing gift suggestions and blog posts targeted at mom

PMB/NADbank release final readership studies

Mobile readership rising for newspapers; magazines reach 75% of Canadians

Cogeco Cable selects new agency partners

Taxi, Touché! and Bimm all awarded assignments with cable giant

Dynamic Outdoor selects ad tech supplier, joins COMB

Dynamic committed to being a tech company first, billboard company second

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics