CRTC receives more than 1,000 complaints since CASL launch

Investigations are underway

More than 1,000 complaints have been filed since the new anti-spam law took effect on Tuesday, says Manon Bombardier, the CRTC’s chief compliance and enforcement officer.

Hundreds of reports have been submitted daily at FightSpam.gc.ca and investigators are already at work looking into whether companies have violated the new law, says Bombardier.

“We have received a number of complaints, and the numbers will keep going up for sure, but really for us the positive message is Canadians are seeing the importance of the legislation and they are reporting (spam) to the CRTC as the mechanism allows them to do,” she says.

“From what we’ve observed in social media the reaction seems to be quite positive.”

The federal legislation requires that businesses get written or oral consent before they send emails or other digital messages to consumers. Companies must also clearly identify themselves in each message and allow consumers to unsubscribe from digital mailings.

Businesses that violate the law could face financial penalties of up to $10 million per violation, while individuals could be fined up to $1 million per infraction.

Bombardier cautions that while she expects the law will reduce the amount of spam Canadians receive, it won’t keep their inboxes clear.

“The legislation is seeking to strike a balance between the privacy of Canadians and the legitimate businesses that need to communicate with Canadians, so there are some exemptions in the rules. People will continue to receive emails but hopefully only legitimate ones,” she says.

Consumers who wish to report unwanted spam emails can forward messages to Spam@FightSpam.gc.ca or fill out an online form to register a complaint.

“We’re going to look at all the complaints we receive,” Bombardier says.

“We will be strategic in which ones we pursue for investigations but we will review all the complaints.”

Media Articles

Conventional TV revenues fall $46 million in 2015: CRTC

Local and national airtime sales decline, but remain relatively stable

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Raptors win caps monster weekend for Sportsnet

Four telecasts top 1 million-viewer mark

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Videology’s Q1 report shows shifting objectives in video ads

'Canada Video Market At-A-Glance' also shows marketers buying in on mobile video

YouTube launches six-second ad format

Bumper format pitched as ideal, unskippable solution for mobile-first audiences

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise