CTV Extends its programming with new online service

CTV's new free online service with original and spin-off programming

CTV has launched a free service offering original programming created specifically for online audiences.

Buddy comedy Backpackers is one of Extends first offerings

Housed at the CTV.ca website, the ad-supported CTV Extend service features newly commissioned digital programs as well as digital extensions of popular CTV shows including Arrow and Saving Hope. The service is also available on demand on the CTV Go app.

CTV Extend launched Monday with more than 10 series and 120 episodes. Original programming includes Backpackers from Smokebomb Entertainment, which follows a recently engaged couple as they embark on separate European adventures leading up to their wedding. The eight 11-minute episodes were filmed in Prague, Rome, the Italian Riviera and Paris.

Another original series, Space Riders: Division Earth, follows two regular guys who inadvertently become Earth’s protectors after they somehow defeat an intergalactic supervillain. All 13 of the six-minute episodes are available on the new service.

Spin-off programming includes Arrow: Blood Rush, Saving Hope: Last Call, Motive: Dark Corner and The Listener: Double Date with Death.

CTV plans to add additional content later this year, including Joke or Choke, a pilot commissioned exclusively for the CTV Extend service from Insight Productions and executive producer Howie Mandel, as well as the second season of the Emmy Award-winning Guidestones.

“With CTV Extend, we can deliver exclusive digital content that extends CTV series in unique ways, while also offering compelling newly commissioned content, all in a branded environment that is focused on delivering incremental value to our viewers and advertisers alike,” said Mike Cosentino, senior vice-president of programming for CTV Networks, in a release.

Nancy McConnell, vice-president of digital sales for Bell Media, called CTV Extend a “great destination” for both branded content and advertiser integrations.

Media Articles

Cable companies down, but not out

Cutting the cord won't mean cutting out your cable provider

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Blue Ant hires Laura Pearce to focus on consumer outreach

Former AOL exec now VP of brand strategy and fan engagement

CBS launches digital streaming service

Service offers expansive lineup, but doesn't include live sporting events

Digital Day 2014: Mitch Joel and Scott Stratten talk real-time

The social media experts discuss social spontaneity and Carrot Top

HBO GO to launch as stand-alone streaming service in 2015

Network sets its sights on the 80 million homes in the U.S. that don't have HBO

Nearly half of Canadians now binge watch TV: Study

Reasons to binge watch: not tied to a schedule, ability to skip commercials