Davidson and Co. riding a New Wave

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month. After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising […]

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.

After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising like print and radio to promote it.

Davidson developed his own advertising prior to hiring New Wave Media. The print and radio ads weren’t generating the return he had hoped for, he said.

Ryan Josue, senior account manager at New Wave Media, said he approached Davidson with new ways of advertising and branding the store beyond conventional advertising.

“We showcased some of other client [work], especially online and social media, to give him a good understanding of what we could do alongside his other marketing,” explained Josue.

The campaign will include search, Twitter, Facebook, LinkedIn and YouTube components.

“My expertise and passion is in jewellery,” said Davidson, in a release. “As a small operation, I want to focus on what I do best, and I truly believe that New Wave Media will have the time, dedication and more importantly the knowledge to run a successful marketing campaign.”

This is the fourth account New Wave Media has been awarded this month. The others include Capstone Real Estate, Planet Panels, Pure Life Environmental Solutions and Custom Care Health Insurance.

Media Articles

‘Unwise’ for industry to rely on simsub” CRTC’s Tom Pentefountas

Lawyer-turned-broadcast-regulator defends controversial decision

Where consumers spend their time in apps

Flurry study looked at differences between Canadians and Americans

Charter Communications to buy Time Warner Cable for $55.3B

Deal next in a wave of consolidations in the cable industry as viewers cut cords

Mobile quickly becoming video-viewing platform of choice

Mobile video ads are a big opportunity as consumers flock to smartphones for viewing

Infiniti tops on web for ‘virtual tire kicking’

High-end brand edges out Jeep and Lincoln in annual J.D. Power study

Kik expands custom opportunities for brands

200MM-strong social network creates new division to work with brands, publishers

How Shopify’s IPO could help Ottawa’s tech scene

Nation's capital city boasts twice as technology firms as Waterloo, Ont.

Are Instagram ads paying off?

Results from five Canadian campaigns

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters