Davidson and Co. riding a New Wave

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month. After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising […]

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.

After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising like print and radio to promote it.

Davidson developed his own advertising prior to hiring New Wave Media. The print and radio ads weren’t generating the return he had hoped for, he said.

Ryan Josue, senior account manager at New Wave Media, said he approached Davidson with new ways of advertising and branding the store beyond conventional advertising.

“We showcased some of other client [work], especially online and social media, to give him a good understanding of what we could do alongside his other marketing,” explained Josue.

The campaign will include search, Twitter, Facebook, LinkedIn and YouTube components.

“My expertise and passion is in jewellery,” said Davidson, in a release. “As a small operation, I want to focus on what I do best, and I truly believe that New Wave Media will have the time, dedication and more importantly the knowledge to run a successful marketing campaign.”

This is the fourth account New Wave Media has been awarded this month. The others include Capstone Real Estate, Planet Panels, Pure Life Environmental Solutions and Custom Care Health Insurance.

Media Articles

GroupM introduces new Canadian viewability standards

Standards of accountability in line with other media like TV and print, says Neil Johnston

Global believes in ‘a greater Toronto’ in new campaign

Broadcast and out-of-home campaign includes social media component

Postmedia launches NP product in Ottawa Citizen

Post president calls it a 'dramatic expansion' of the national daily's brand

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Star Wars is the force behind strong Cineplex results

The latest installment in the Star War saga was the theatre's top film last year

Canadians slowly warming to mobile payments (Survey)

Usage is up just 1%, but perceptions about mobile payments improve

Why CMOs get sidelined by their own employers

Forbes Insights and an academic researcher explore the barriers to transformation

The lessons from LinkedIn’s failed ad network

The social media service for professionals is reaching a critical turning point