Davidson and Co. riding a New Wave

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month. After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising […]

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.

After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising like print and radio to promote it.

Davidson developed his own advertising prior to hiring New Wave Media. The print and radio ads weren’t generating the return he had hoped for, he said.

Ryan Josue, senior account manager at New Wave Media, said he approached Davidson with new ways of advertising and branding the store beyond conventional advertising.

“We showcased some of other client [work], especially online and social media, to give him a good understanding of what we could do alongside his other marketing,” explained Josue.

The campaign will include search, Twitter, Facebook, LinkedIn and YouTube components.

“My expertise and passion is in jewellery,” said Davidson, in a release. “As a small operation, I want to focus on what I do best, and I truly believe that New Wave Media will have the time, dedication and more importantly the knowledge to run a successful marketing campaign.”

This is the fourth account New Wave Media has been awarded this month. The others include Capstone Real Estate, Planet Panels, Pure Life Environmental Solutions and Custom Care Health Insurance.

Media Articles

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store

Pattison wins Richmond, B.C. street furniture contract

New 20-year contract includes provisions for digital inventory

Bruce Neve discusses digital, data and goals (Q&A)

Longtime Canadian media executive on his new role with True Media