Davidson and Co. riding a New Wave

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month. After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising […]

Calgary-based jeweller store Davidson and Co. has hired New Wave Media to develop a social media and online marketing campaign set to launch later this month.

After two-decades as the principal designer behind Hunter Davidson Fine Jewellery, Ian Davidson opened Davidson & Co. in downtown Calgary nearly a year ago and relied on traditional advertising like print and radio to promote it.

Davidson developed his own advertising prior to hiring New Wave Media. The print and radio ads weren’t generating the return he had hoped for, he said.

Ryan Josue, senior account manager at New Wave Media, said he approached Davidson with new ways of advertising and branding the store beyond conventional advertising.

“We showcased some of other client [work], especially online and social media, to give him a good understanding of what we could do alongside his other marketing,” explained Josue.

The campaign will include search, Twitter, Facebook, LinkedIn and YouTube components.

“My expertise and passion is in jewellery,” said Davidson, in a release. “As a small operation, I want to focus on what I do best, and I truly believe that New Wave Media will have the time, dedication and more importantly the knowledge to run a successful marketing campaign.”

This is the fourth account New Wave Media has been awarded this month. The others include Capstone Real Estate, Planet Panels, Pure Life Environmental Solutions and Custom Care Health Insurance.

Media Articles

Ourdata offers a more charitable ad blocker

B-corp's 'ad enabler' wants to help both publishers and consumers with 'data union'

Transcontinental looks to cut costs as ad revenue drops

Printing revenues should be stable in 2017, but print advertising is slowing

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

GroupM integrates data offering with new platform

The media investment group has announced the global launch of [m]Platform

Industry calls for more third-party Facebook verification

Experts weigh in on what Facebook owes advertisers

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Rogers announces LouLou to close, Ch√Ętelaine to remain

Rogers Publishing continues to divest titles as its media strategy evolves