Evolve partners with Wikia to represent Canadian inventory

Evolve Media’s sales division, Gorilla Nation, has partnered with Wikia, a player in the collaborative publishing space, to sell online inventory across its properties in Canada and Australia. “We’re thrilled to have the expertise and contacts at Gorilla Nation to help accelerate our business in these key markets,” said Bob Huseby, senior vice-president of sales […]

Evolve Media’s sales division, Gorilla Nation, has partnered with Wikia, a player in the collaborative publishing space, to sell online inventory across its properties in Canada and Australia.

“We’re thrilled to have the expertise and contacts at Gorilla Nation to help accelerate our business in these key markets,” said Bob Huseby, senior vice-president of sales for Wikia. “Demand for our web and mobile video game and entertainment audiences is growing faster than we can scale locally.”

Angela Kinsella, senior director of business development for Evolve, called Wikia a “perfect fit” for Gorilla Nation, noting in a release that the company has shown “impressive growth” in its content-rich communities.

Kinsella said that Gorilla Nation has “perfected” the art of engaging entertainment enthusiasts. “Based on our successful track record of building beyond-the-banner campaigns, we’re certain that this partnership will be highly beneficial for both readers and advertisers alike,” she added.

Founded by Wikipedia’s Jimmy Wales in 2004, San Francisco-based Wikia averages more than 2 million unique visitors in Canada each month according to comScore data.

The company maintains more than 200,000 wikis comprising an estimated 20.1 million pages under three main banners: video games, entertainment and lifestyle.

It is best known for its global video game hub, which features more 65,000 game wikis devoted to popular titles including the Elder Scrolls, Call of Duty and Mass Effect franchises and an estimated 2.48 million pages of game content averaging more than 25,000 user edits each day.

Its Wikia Entertainment hub houses hundreds of pages based on fan-favourite films and TV shows.

Media Articles

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics

IAB Canada appoints Sonia Carreno as new president

Former Performics Canada head takes over from interim president Barbara Smith

Keith Pelley leaving Rogers

Media exec moving on to lead The European Tour as commissioner and CEO

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Deal between Disney and Corus puts kids shows on new channel

Deal adds new layer of confusion to already muddled rights ownership in Canada

Global agency stocks waver as kickback controversy grows

Influential Wall Street analyst issues warning about growing awareness of media rebates

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity