Exchange Lab raises $8 million in funding

The Exchange Lab, the programmatic media buying solution provider with offices in London, New York and Toronto, has secured $8 million in new funding. The new funding comes from the U.K.’s Business Growth Fund, an independent company backed by major banks in the U.K. that typically invests between $3 million and $18 million in British […]

The Exchange Lab, the programmatic media buying solution provider with offices in London, New York and Toronto, has secured $8 million in new funding.

The new funding comes from the U.K.’s Business Growth Fund, an independent company backed by major banks in the U.K. that typically invests between $3 million and $18 million in British businesses in exchange for a minor stake in the company.

According to a statement from Exchange Lab, the funding will “speed up the integration of additional demand-side platforms particularly within video, mobile and social media, as well as expand its already impressive access to premium advertising inventory.”

“BGF’s investment will support the business in its global expansion and accelerate the development of its proprietary programmatic buying technology allowing it to take advantage of a significant growth opportunity, creating value for its shareholders,” said Chris Hodges, investment director at BGF, in a release.

Exchange Lab operates a trading platform called DataLab, allowing clients such as Omnicom and WPP to participate in real-time media buying markets.

Media Articles

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

Plastic Mobile sends U.S. startups a Canada starter pack

Self-promo effort was designed to boost awareness of Canada's tech scene

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

Shomi: The data

Streaming video service releases aggregated user info to mark one-year-anniversary

Twitter Canada announces new head of news and government

Former politican and journalist Jennifer Hollett takes over for Steve Ladurantaye

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales

Rio Games attract 32.1 million Canadians

Men's 200m final the most-watched event